US sportswear brand Under Armour has teamed up with three-time NBA
\nchampion Stephen Curry to launch Curry Brand, a purpose-led performance
\nlabel aiming to ensure young people have equitable access to sport.<\/p>\n
Only 22 percent of kids growing up in low-income households in the US
\nare currently participating in youth sports, according to Under Armour,
\nwhich is something Curry Brand wants to improve.<\/p>\n
The brand will focus on partnerships providing an opportunity for youth
\nsports in under-resourced communities – including providing apparel and
\nequipment, creating safe places to play, and ensuring all coaches are
\nengaged in professional development.<\/p>\n
The brand currently spans footwear, apparel, and accessories across
\nseveral categories including basketball and golf, with continued category
\nexpansion in future seasons such as running and women’s.<\/p>\n
“Through the community work I’ve done with Under Armour for over a
\ndecade, I’ve learned that talent is everywhere, but opportunity is not,”
\nCurry said in a statement.<\/p>\n
“All of our work together has been dedicated to creating a more equal
\nplaying field that closes the gap between those two areas. Through Curry
\nBrand, along with the work of Ayesha and my foundation Eat.Learn.Play., I
\nnow have a long term plan to continue to address the barriers to sport that
\noften hinder and limit a child’s potential for greatness.”<\/p>\n
Those efforts will begin in Oakland, where the brand will partner with
\nPositive Coaching Alliance to provide professional development for every
\nyouth sports coach in the Oakland Unified School District as well as
\nOakland Parks, Recreation & Youth Development.<\/p>\n
The brand aims to help more than 100,000 young athletes by 2025.<\/p>\n
“Now more than ever, sport is an increasingly important aspect of our
\ncommunities, and the fact that some young people never get the opportunity
\nto participate is a problem,” said Patrik Frisk, CEO of Under Armour. “This
\nproblem, however, is something Under Armour and Stephen Curry felt that we
\ncould confidently work to solve together, so with our shared values in
\nmind, we created Curry Brand to do just that.”<\/p>\n
Photo credit: Under Armour<\/p>\n","protected":false},"excerpt":{"rendered":"
US sportswear brand Under Armour has teamed up with three-time NBA champion Stephen Curry to launch Curry Brand, a purpose-led performance label aiming to ensure young people have equitable access to sport. Only 22 percent of kids growing up in low-income households in the US are currently participating in youth sports, according to Under Armour, … <\/p>\n