{"id":10708,"date":"2021-01-16T13:05:34","date_gmt":"2021-01-16T13:05:34","guid":{"rendered":"https:\/\/www.incirliseviye.com\/?p=10708"},"modified":"2021-01-16T13:05:34","modified_gmt":"2021-01-16T13:05:34","slug":"the-language-of-wwe-internal-list-of-banned-allowed-terms","status":"publish","type":"post","link":"https:\/\/onhee.com\/?p=10708","title":{"rendered":""The Language Of WWE" – Internal List Of Banned & Allowed Terms"},"content":{"rendered":"

As part of WWE’s recent “rebranding” effort (dropping “World Wrestling Entertainment” as the official company name, banning the word “wrestling”) – a document that was distributed internally has leaked out titled “The Language of WWE.” According to the Figure 4 Wrestling Newsletter<\/em>, he document was sent to employees who do international voice-overs for WWE programming outside of the United States.<\/p>\n

The sheet includes a list of words and phrases that have now been deemed “Incorrect Terminology” – along with what they consider the “Correct Terminology” to be used on their televised shows. From “The Language of WWE” –<\/p>\n

“World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans.<\/p>\n

WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today.<\/p>\n

As a global entertainment brand, the language that we use when communicating on WWE is critical.<\/p>\n

Please ensure that you are familiar and employing the below, effective immediately. “<\/p>\n

Here are some of the terms that are banned and the alternatives that WWE wants used:<\/p>\n

* “Wrestling” or “catch” is banned. Some European countries still use the term “catch” to describe pro wrestling and “catchers” to describe wrestlers.<\/p>\n

* The following phrases are incorrect: “Wrestling is broadcast in 145 countries,” or “Catch is broadcast in 145 countries.” The correct terminology is: “WWE is broadcast in 145 countries.”<\/p>\n

* Even the word “Sports” is no longer allowed. Instead, WWE is to be referred to as “Entertainment” or an “Action Soap Opera.” Seriously.<\/p>\n

WWE gives these examples: “WWE is exciting entertainment” or “WWE is an exciting action soap opera”<\/p>\n

* “Athletes” or “Sportsmen” are not allowed either. WWE gives the following example to use: “WWE Superstars are entertainers with tremendous athletic prowess.”<\/p>\n

* The terms “fight” and “fighting” are not allowed. Matches must be referred to as “matches,” “bouts,” and “action.”<\/p>\n

“The Language of WWE” concludes with the following “Key Soundbytes” to be used:<\/p>\n

* “WWE is pure entertainment”<\/p>\n

* “WWE is an action soap opera”<\/p>\n

* “WWE Superstars are entertainers with tremendous athletic prowess”<\/p>\n

* What Do YOU Think About WWE Banning “WRESTLING”? COMMENT HERE (Direct Link)<\/p>\n

(Source: Figure 4 Wrestling Newsletter)<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As part of WWE’s recent “rebranding” effort (dropping “World Wrestling Entertainment” as the official company name, banning the word “wrestling”) – a document that was distributed internally has leaked out titled “The Language of WWE.” According to the Figure 4 Wrestling Newsletter, he document was sent to employees who do international voice-overs for WWE programming … <\/p>\n

Read more “"The Language Of WWE" – Internal List Of Banned & Allowed Terms”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10708","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/10708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10708"}],"version-history":[{"count":0,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/10708\/revisions"}],"wp:attachment":[{"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}