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&lt;head&gt;&lt;\/head&gt; \u6807\u8bb0\u4e4b\u95f4\u3002<br \/>\u4ee5\u4e0b\u662f\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u7684\u4e00\u4e2a\u793a\u4f8b\uff0c\u5176\u4e2d\u201cAW-CONVERSION_ID\u201d\u4ee3\u8868\u60a8\u7684 Google Ads \u5e10\u53f7\u6240\u72ec\u6709\u7684\u8f6c\u5316 ID\uff1a\n<p><code>&lt;script async<br \/>src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-CONVERSION_ID\"&gt;&lt;\/script&gt;<\/p>\n<p>&lt;script&gt;<\/p>\n<p>\u00a0 window.dataLayer = window.dataLayer || [];<\/p>\n<p>\u00a0 function gtag(){dataLayer.push(arguments);}<\/p>\n<p>\u00a0 gtag('js', new Date());<\/p>\n<p>\u00a0 gtag('config', 'AW-CONVERSION_ID');<\/p>\n<p>&lt;\/script&gt;<\/code><\/li>\n<li><strong>\u6211\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4e86\u6765\u81ea Google Analytics\uff08\u5206\u6790\uff09\u7b49\u5176\u4ed6 Google \u4ea7\u54c1\u6216\u5176\u4ed6 Google Ads \u5e10\u53f7\u7684\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801<\/strong>\uff1a\u5982\u679c\u6b64\u9009\u9879\u9002\u7528\u4e8e\u60a8\uff0c\u5219\u60a8\u65e0\u9700\u518d\u5411\u7f51\u7ad9\u6dfb\u52a0\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\uff1b\u4e0d\u8fc7\uff0c\u4e3a\u4e86\u786e\u4fdd\u8f6c\u5316\u8ddf\u8e2a\u80fd\u591f\u5728\u6b64\u5e10\u53f7\u4e2d\u6b63\u5e38\u53d1\u6325\u4f5c\u7528\uff0c\u60a8\u9700\u8981\u5c06 config \u547d\u4ee4\uff08\u5305\u542b\u8f6c\u5316 ID \u7684\u4ee3\u7801\u6bb5\uff09\u6dfb\u52a0\u5230\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u7684\u6bcf\u4e2a\u5b9e\u4f8b\u4e2d\u3002\u6b64\u9009\u9879\u4f1a\u663e\u793a\u8be5\u547d\u4ee4\uff0c\u5176\u4e2d\u201cAW-CONVERSION_ID\u201d\u4ee3\u8868\u60a8\u5e10\u53f7\u7684\u8f6c\u5316 ID\uff1a<br \/><code>gtag('config', 'AW-CONVERSION_ID');<\/code>\n<p>\u8bf7\u5c06 config \u547d\u4ee4\u6dfb\u52a0\u5230\u60a8\u7f51\u7ad9\u4e0a\u51fa\u73b0\u7684\u6bcf\u4e00\u5904\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u4e2d\uff0c\u653e\u5728 &lt;\/script&gt; 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ID\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\uff08\u53ef\u9009\uff09\u6839\u636e\u60a8\u7684\u504f\u597d\u4fee\u6539\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\uff1a\n<ul>\n<li>\u5982\u679c\u60a8\u4e0d\u5e0c\u671b\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u5728\u7f51\u9875\u9996\u6b21\u52a0\u8f7d\u65f6\u5c06\u7f51\u7ad9\u8bbf\u95ee\u8005\u6dfb\u52a0\u5230\u518d\u8425\u9500\u540d\u5355\u4e2d\uff0c\u8bf7\u5c06\u4e0b\u9762\u7a81\u51fa\u663e\u793a\u7684\u90e8\u5206\u6dfb\u52a0\u5230\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u7684\u201cconfig\u201d\u547d\u4ee4\u4e2d\uff1a<br \/><code>gtag('config',' AW-CONVERSION_ID'<mark>,{'send_page_view': false}<\/mark>);<\/code><\/li>\n<li>\u5982\u679c\u60a8\u4e0d\u5e0c\u671b\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u5728\u60a8\u7f51\u7ad9\u7684\u7f51\u57df\u4e2d\u8bbe\u7f6e\u7b2c\u4e00\u65b9 Cookie\uff0c\u8bf7\u5c06\u4e0b\u9762\u7a81\u51fa\u663e\u793a\u7684\u90e8\u5206\u6dfb\u52a0\u5230\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u7684\u00a0<code>'config'<\/code>\u00a0\u547d\u4ee4\u4e2d\uff1a<br \/><code>gtag('config',' AW-CONVERSION_ID'<mark>,{'conversion_linker': false}<\/mark>);<\/code>\u6ce8\u610f\u6211\u4eec\u4e0d\u5efa\u8bae\u60a8\u8fd9\u6837\u505a\uff0c\u56e0\u4e3a\u8fd9\u5c06\u5bfc\u81f4\u8f6c\u5316\u8861\u91cf\u7ed3\u679c\u4e0d\u592a\u51c6\u786e\u3002<\/li>\n<li>\u5982\u679c\u60a8\u60f3\u7981\u6b62\u6536\u96c6\u518d\u8425\u9500\u6570\u636e\uff0c\u8bf7\u5c06\u4e0b\u9762\u7a81\u51fa\u663e\u793a\u7684 gtag(&#8216;set&#8217;) \u547d\u4ee4\u6dfb\u52a0\u5230\u5168\u5c40\u7f51\u7ad9\u4ee3\u7801\u4e2d\u7684 gtag(&#8216;js&#8217;) \u547d\u4ee4\u4e0a\u65b9\u3002\u8fd9\u6837\uff0c\u5bf9\u4e8e\u914d\u7f6e\u7684\u6240\u6709 Google Ads \u5e10\u53f7\uff0c\u90fd\u4f1a\u7981\u6b62\u6536\u96c6\u518d\u8425\u9500\u6570\u636e\u3002&lt;script async<br \/>src=&#8221;https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-CONVERSION_ID&#8221;&gt;&lt;\/script&gt;&lt;script&gt;window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}<mark>\u00a0gtag(&#8216;set&#8217;, &#8216;allow_ad_personalization_signals&#8217;, false);<\/mark>\u00a0gtag(&#8216;js&#8217;, new Date());\u00a0gtag(&#8216;config&#8217;, 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2\uff1a\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668<\/h3>\n<p>Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u662f\u4e00\u4e2a\u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u7cfb\u7edf\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5feb\u901f\u8f7b\u677e\u5730\u66f4\u65b0\u7f51\u7ad9\u4e0a\u7684\u8ddf\u8e2a\u4ee3\u7801\u548c\u4ee3\u7801\u6bb5\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u6765\u6dfb\u52a0\u8f6c\u5316\u8ddf\u8e2a\u4ee3\u7801\u3002<\/p>\n<ol>\n<li>\u590d\u5236\u8fd9\u9879\u8f6c\u5316\u64cd\u4f5c\u7684<strong>\u8f6c\u5316 ID<\/strong>&nbsp;\u548c<strong>\u8f6c\u5316\u6807\u7b7e<\/strong>\uff08\u5728\u201c\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u201d\u6807\u7b7e\u9875\u4e2d\u663e\u793a\uff09\u3002<\/li>\n<li>\u6309\u7167\u76f8\u5173\u8bf4\u660e\u5728 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u4e2d\u8bbe\u7f6e Google Ads \u8f6c\u5316\u8ddf\u8e2a\u3002<strong>\u91cd\u8981\u63d0\u793a<\/strong>\uff1a\u4e3a\u786e\u4fdd\u5728\u6240\u6709\u6d4f\u89c8\u5668\u4e2d\u90fd\u80fd\u6b63\u786e\u8fdb\u884c\u8ddf\u8e2a\uff0c\u8bf7\u52a1\u5fc5\u6dfb\u52a0\u8f6c\u5316\u94fe\u63a5\u5668\u4ee3\u7801\uff0c\u5e76\u5c06\u5176\u914d\u7f6e\u4e3a\u5728\u60a8\u7684\u6240\u6709\u7f51\u9875\u4e0a\u5747\u89e6\u53d1\u3002<\/li>\n<li>\u70b9\u51fb<strong>\u4e0b\u4e00\u6b65<\/strong>\u3002<\/li>\n<li>\u70b9\u51fb<strong>\u5b8c\u6210<\/strong>\u3002<\/li>\n<li>\u5982\u679c\u60a8\u8981\u5c06\u7f51\u7ad9\u4e0a\u7684\u70b9\u51fb\u4f5c\u4e3a\u8f6c\u5316\u8fdb\u884c\u8ddf\u8e2a\uff0c\u5219\u9700\u8981\u5728 Google 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Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u6dfb\u52a0\u8f6c\u5316\u8ddf\u8e2a\u4ee3\u7801<\/h3>\n<p>\u82e5\u4e0d\u60f3\u624b\u52a8\u5c06\u8f6c\u5316\u8ddf\u8e2a\u4ee3\u7801\u6dfb\u52a0\u5230\u60a8\u7684\u7f51\u7ad9\u4ee3\u7801\u4e2d\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u6dfb\u52a0\u4ee3\u7801\u3002\u4e3a\u6b64\uff0c\u60a8\u9700\u8981\u63d0\u4f9b\u4ee5\u4e0b\u4fe1\u606f\uff1a<\/p>\n<ul>\n<li>\u8f6c\u5316 ID<\/li>\n<li>\u8f6c\u5316\u6807\u7b7e<\/li>\n<\/ul>\n<p>\u60a8\u53ef\u4ee5\u5728\u8f6c\u5316\u64cd\u4f5c\u7684\u4e8b\u4ef6\u4ee3\u7801\u6bb5\u4e2d\u627e\u5230\u4e0a\u8ff0\u4fe1\u606f\u3002\u5728\u4e0b\u9762\u7684\u793a\u4f8b\u4ee3\u7801\u6bb5\u4e2d\uff0c<code>AW-CONVERSION_ID<\/code>&nbsp;\u4ee3\u8868\u60a8\u7684\u5e10\u53f7\u6240\u72ec\u6709\u7684\u8f6c\u5316 ID\uff0c<code>AW-CONVERSION_LABEL<\/code>&nbsp;\u4ee3\u8868\u8f6c\u5316\u6807\u7b7e\uff0c\u6bcf\u4e2a\u8f6c\u5316\u64cd\u4f5c\u7684\u8f6c\u5316\u6807\u7b7e\u90fd\u662f\u552f\u4e00\u7684\u3002<\/p>\n<pre><code>&lt;!-- Event snippet for Example conversion page --&gt;\n&lt;script&gt;\n  gtag('event', 'conversion', {'send_to': 'AW-CONVERSION_ID\/AW-CONVERSION_LABEL',\n    'value': 1.0,\n    'currency': 'USD'\n  });\n&lt;\/script&gt;<\/code><\/pre>\n<p>\u4e0d\u786e\u5b9a\u4ee3\u7801\u7684\u8bbe\u7f6e\u662f\u5426\u6b63\u786e\uff1f\u60a8\u53ef\u4ee5\u4f7f\u7528&nbsp;Google Tag Assistant&nbsp;\u6765\u68c0\u67e5\u4ee3\u7801\u7684\u690d\u5165\u60c5\u51b5\u3002\u5982\u9700\u6392\u67e5\u5176\u4ed6\u95ee\u9898\uff0c\u8bf7\u53c2\u9605\u68c0\u67e5\u8f6c\u5316\u8ddf\u8e2a\u4ee3\u7801\u3002<\/p>\n<h3>\u5411\u7f51\u7ad9\u8bbf\u95ee\u8005\u901a\u62a5\u6709\u5173\u6570\u636e\u6536\u96c6\u7684\u4fe1\u606f<\/h3>\n<p>\u8bf7\u4e00\u5982\u65e2\u5f80\u6e05\u695a\u3001\u5168\u9762\u5730\u5411\u7528\u6237\u62ab\u9732\u4e0e\u60a8\u5728\u7f51\u7ad9\u4e0a\u6536\u96c6\u7684\u6570\u636e\u6709\u5173\u7684\u4fe1\u606f\uff0c\u5728\u6cd5\u5f8b\u8981\u6c42\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd8\u987b\u5c31\u6b64\u7c7b\u6570\u636e\u6536\u96c6\u5f81\u5f97\u7528\u6237\u540c\u610f\u3002<\/p>\n<h3>\u7f51\u7ad9\u8ddf\u8e2a\u7684\u5b89\u5168\u4e0e\u9690\u79c1\u6743\u95ee\u9898<\/h3>\n<p>Google \u91c7\u7528\u7684\u5b89\u5168\u6807\u51c6\u975e\u5e38\u4e25\u683c\u3002Google Ads 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href=\"https:\/\/seoer.guru\/google-ads\/\">\u8c37\u6b4c\u4ee3\u6295<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u501f\u52a9\u8c37\u6b4c\u5e7f\u544a\u8f6c\u5316\u8ddf\u8e2a\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u60a8\u7684\u5e7f\u544a\u83b7\u5f97\u7684\u70b9\u51fb\u662f\u5426\u6709\u6548\u8f6c\u5316\u4e3a\u60a8\u7f51\u7ad9\u4e0a\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u6d3b\u52a8\uff0c\u4f8b\u5982\u8d2d\u4e70\u3001\u6ce8\u518c\u548c\u8868\u5355\u63d0\u4ea4\u7b49\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u5982\u4f55\u521b\u5efaGoogle Ads\u8f6c\u5316\u64cd\u4f5c\uff0c\u4ee5\u4fbf\u8ddf\u8e2a\u60a8\u7f51\u7ad9\u4e0a\u7684\u5ba2\u6237\u64cd\u4f5c\u3002\u60a8\u9700\u8981\u5728 Google Ads 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