{"id":15356,"date":"2024-12-05T10:40:51","date_gmt":"2024-12-05T10:40:51","guid":{"rendered":"https:\/\/onhee.com\/?p=15356"},"modified":"2024-12-05T10:40:51","modified_gmt":"2024-12-05T10:40:51","slug":"%e8%b0%b7%e6%ad%8c%e5%b9%bf%e5%91%8a%ef%bc%88google-ads%ef%bc%89%e7%ae%80%e5%8c%96%e5%bd%92%e5%9b%a0%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/onhee.com\/?p=15356","title":{"rendered":"\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u7b80\u5316\u5f52\u56e0\u6a21\u578b"},"content":{"rendered":"<p>\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4e0d\u65ad\u5728\u5176\u5e73\u53f0\u4e0a\u63a8\u52a8\u66f4\u591a\u7684\u81ea\u52a8\u5316\u548c\u66f4\u5c11\u7684\u5e7f\u544a\u5546\u81ea\u4e3b\u6743\u3002\u5f88\u591a\u65f6\u5019\uff0c\u63a8\u52a8\u91c7\u7528\u66f4\u65b0\u3001\u66f4\u201c\u7b80\u5316\u201d\u7684\u529f\u80fd\u610f\u5473\u7740\u6bcf\u4e2a\u4eba\u90fd\u4e60\u60ef\u7684\u65e7\u529f\u80fd\u7684\u7ec8\u6b62\u3002\u50cf\u9996\u6b21\u70b9\u51fb\u3001\u7ebf\u6027\u3001\u65f6\u95f4\u8870\u51cf\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u5f52\u56e0\u6a21\u578b\u7684\u53d6\u6d88\u3002<\/p>\n<p>\u4f20\u7edf\u7684\u5f52\u56e0\u6a21\u578b\uff1a<\/p>\n<p>\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u9010\u6b65\u6dd8\u6c70\uff0c\u73b0\u5728\u60a8\u5c06\u65e0\u6cd5\u518d\u4f7f\u7528\u8fd9\u4e9b\u5f52\u56e0\u6a21\u578b\u3002\u5982\u679c\u60a8\u4e4b\u524d\u6709\u4f7f\u7528\u5176\u4e2d\u4efb\u4f55\u4e00\u4e2a\u7684\u73b0\u6709\u8f6c\u5316\uff0c\u5b83\u4eec\u5c06\u5207\u6362\u5230\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\u3002<\/p>\n<p>\u90a3\u4e48\u8fd9\u5bf9\u5e7f\u544a\u5546\u7684\u672a\u6765\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u4ecb\u7ecd\u8fd9\u4e9b\u66f4\u6539\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u60a8\u5728 Google Ads \u4e2d\u7684\u7b56\u7565\u3002<\/p>\n<h2>\u4f20\u7edf\u5f52\u56e0\u6a21\u578b<\/h2>\n<p>\u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u672a\u6765\u7684\u5f71\u54cd\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u9996\u5148\u770b\u4e00\u4e0b\u4f20\u7edf\u5f52\u56e0\u6a21\u578b\u5982\u4f55\u8ddf\u8e2a\u8f6c\u5316\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u6a21\u578b\u4e0e\u4ecd\u7136\u53ef\u7528\u7684\u6570\u636e\u9a71\u52a8\u6a21\u578b\u548c\u6700\u7ec8\u70b9\u51fb\u6a21\u578b\u4e4b\u95f4\u7684\u533a\u522b\uff1a<\/p>\n<ul>\n<li><strong>\u6700\u7ec8\u70b9\u51fb\uff08\u4ecd\u7136\u53ef\u7528\uff09<\/strong>\uff1a\u6b64\u6a21\u578b\u5c06\u6240\u6709\u529f\u52b3\u5f52\u56e0\u4e8e\u7528\u6237\u5728\u8f6c\u5316\u4e4b\u524d\u4e0e\u5e7f\u544a\u7684\u6700\u7ec8\u4ea4\u4e92\u3002<\/li>\n<li><strong>\u9996\u6b21\u70b9\u51fb\uff1a<\/strong>\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u5c06\u6240\u6709\u529f\u52b3\u5f52\u4e8e\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\uff0c\u65e0\u8bba\u540e\u7eed\u4e92\u52a8\u5982\u4f55\u3002<\/li>\n<li><strong>\u7ebf\u6027\uff1a<\/strong>\u7ebf\u6027\u6a21\u578b\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u6240\u6709\u63a5\u89e6\u70b9\u4e0a\u5747\u5300\u5206\u914d\u4fe1\u7528\u3002<\/li>\n<li><strong>\u65f6\u95f4\u8870\u51cf\uff1a<\/strong>\u65f6\u95f4\u8870\u51cf\u5f52\u56e0\u5c06\u66f4\u591a\u529f\u52b3\u5206\u914d\u7ed9\u63a5\u8fd1\u8f6c\u5316\u7684\u4ea4\u4e92\uff0c\u800c\u8f83\u5c11\u5206\u914d\u7ed9\u8f83\u65e9\u7684\u4ea4\u4e92\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u4f4d\u7f6e\uff1a<\/strong>\u6b64\u6a21\u578b\u4e3a\u7b2c\u4e00\u6b21\u548c\u6700\u540e\u4e00\u6b21\u4ea4\u4e92\u63d0\u4f9b\u66f4\u591a\u7684\u4fe1\u7528\uff0c\u800c\u4e2d\u95f4\u7684\u4ea4\u4e92\u83b7\u5f97\u8f83\u5c11\u7684\u4fe1\u7528\u3002<\/li>\n<\/ul>\n<h2>\u4ec0\u4e48\u662f\u6570\u636e\u9a71\u52a8\u5f52\u56e0\uff1f<\/h2>\n<p>\u4e3a\u4e86\u7406\u89e3\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4f1a\u505c\u6b62\u4f20\u7edf\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u8ba9\u6211\u4eec\u66f4\u6df1\u5165\u5730\u7814\u7a76\u4e00\u4e0b\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\u3002<strong>\u00a0<\/strong><\/p>\n<p><strong>Google Ads \u4e2d\u7684\u6570\u636e\u9a71\u52a8\u578b\u8f6c\u5316\u8ddf\u8e2a<\/strong>\u662f\u4e00\u79cd\u5148\u8fdb\u65b9\u6cd5\uff0c\u53ef\u6839\u636e\u5386\u53f2\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8ddf\u8e2a\u8f6c\u5316\u5e76\u5c06\u5176\u5f52\u56e0\u4e8e\u7279\u5b9a\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c\u5e7f\u544a\u7cfb\u5217\u3002\u8be5\u8ddf\u8e2a\u7cfb\u7edf\u65e8\u5728\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u5e7f\u544a\u6548\u679c\u6d1e\u5bdf\u3002<\/p>\n<h3>\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u5982\u4f55\u8fd0\u4f5c<\/h3>\n<p>\u4ee5\u4e0b\u662f\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406\uff1a<\/p>\n<ol>\n<li><strong>\u6570\u636e\u6536\u96c6\uff1a<\/strong>&nbsp;Google Ads \u6536\u96c6\u4e0e\u7528\u6237\u4e0e\u60a8\u7684\u5e7f\u544a\u548c\u7f51\u7ad9\u4e92\u52a8\u76f8\u5173\u7684\u5927\u91cf\u6570\u636e\u3002\u8fd9\u5305\u62ec\u70b9\u51fb\u6570\u636e\u3001\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u884c\u4e3a\u4ee5\u53ca\u8f6c\u5316\u6570\u636e\uff08\u4f8b\u5982\u8d2d\u4e70\u3001\u8868\u5355\u63d0\u4ea4\u3001\u7535\u8bdd\uff09\u3002<\/li>\n<li><strong>\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff1a<\/strong>\u8c37\u6b4c\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u6765\u5206\u6790\u8fd9\u4e9b\u6570\u636e\u5e76\u8bc6\u522b\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002\u5b83\u4f1a\u8003\u8651\u5404\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u8bbe\u5907\u7c7b\u578b\u3001\u4f4d\u7f6e\u7b49\uff0c\u4ee5\u4e86\u89e3\u63a8\u52a8\u8f6c\u5316\u7684\u56e0\u7d20\u3002<\/li>\n<li><strong>\u5f52\u56e0\u5efa\u6a21\uff1a<\/strong>\u6570\u636e\u9a71\u52a8\u7684\u8f6c\u5316\u8ddf\u8e2a\u91c7\u7528\u5148\u8fdb\u7684\u5f52\u56e0\u5efa\u6a21\u6280\u672f\uff0c\u4e3a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4e0d\u540c\u63a5\u89e6\u70b9\u5206\u914d\u4ef7\u503c\u3002\u5b83\u4f1a\u8003\u8651\u6574\u4e2a\u8f6c\u5316\u8def\u5f84\uff0c\u5305\u62ec\u8f6c\u5316\u53d1\u751f\u4e4b\u524d\u4e0e\u5e7f\u544a\u7684\u591a\u6b21\u4e92\u52a8\u3002<\/li>\n<li><strong>\u8f6c\u5316\u9884\u6d4b\uff1a<\/strong>\u6839\u636e\u5386\u53f2\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\u89c1\u89e3\uff0cGoogle Ads \u53ef\u4ee5\u9884\u6d4b\u6bcf\u6b21\u5e7f\u544a\u70b9\u51fb\u53d1\u751f\u8f6c\u5316\u7684\u6982\u7387\u3002\u6b64\u9884\u6d4b\u6709\u52a9\u4e8e\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u70b9\u51fb\u66f4\u6709\u53ef\u80fd\u5e26\u6765\u8f6c\u5316\u3002<\/li>\n<li><strong>\u4f18\u5316\uff1a<\/strong>\u00a0Google Ads \u4f7f\u7528\u8fd9\u4e9b\u9884\u6d4b\u6570\u636e\u6765\u4f18\u5316\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u3002\u5b83\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\uff0c\u4e3a\u66f4\u6709\u53ef\u80fd\u5e26\u6765\u8f6c\u5316\u7684\u5173\u952e\u5b57\u548c\u5e7f\u544a\u5206\u914d\u66f4\u591a\u9884\u7b97\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u7684\u6295\u8d44\u56de\u62a5 (ROI)\u3002<\/li>\n<li><strong>\u6548\u679c\u62a5\u544a\uff1a<\/strong>\u60a8\u53ef\u4ee5\u5728 Google Ads \u4e2d\u67e5\u770b\u8be6\u7ec6\u7684\u6548\u679c\u62a5\u544a\uff0c\u5176\u4e2d\u663e\u793a\u4e0d\u540c\u7684\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c\u5e7f\u544a\u7cfb\u5217\u5982\u4f55\u4fc3\u8fdb\u8f6c\u5316\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u5e2e\u52a9\u60a8\u5c31\u5e7f\u544a\u7b56\u7565\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/li>\n<\/ol>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u81f3\u5c11\u5728\u7eb8\u9762\u4e0a\uff0c\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u662f\u8f6c\u5316\u8ddf\u8e2a\u7684\u672a\u6765\u3002\u867d\u7136\u6211\u4e0d\u8d5e\u6210\u51cf\u5c11\u8f6c\u5316\u8ddf\u8e2a\u7684\u9009\u9879\uff0c\u4f46\u6211\u8d5e\u6210\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u4f5c\u4e3a\u8ddf\u8e2a\u7ed3\u679c\u7684\u65b9\u5f0f\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\uff1f<\/h2>\n<p>\u5bf9\u4e8e\u4f20\u7edf\u5f52\u56e0\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\u8fd8\u6ca1\u6709\u88ab\u780d\u6389\u3002\u5bf9\u4e8e\u4e0d\u592a\u719f\u6089\u7684\u4eba\u6765\u8bf4\uff0cGoogle Ads \u4e2d\u7684\u6700\u7ec8\u70b9\u51fb\u8f6c\u5316\u8ddf\u8e2a\u662f\u4e00\u79cd\u7b80\u5316\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5b83\u5c06\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u5206\u914d\u7ed9\u7528\u6237\u5728\u8f6c\u5316\u4e4b\u524d\u8fdb\u884c\u7684\u6700\u540e\u4e00\u6b21\u5e7f\u544a\u70b9\u51fb\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u7528\u6237\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u70b9\u51fb\u6765\u81ea\u4e0d\u540c\u5e7f\u544a\u7cfb\u5217\u6216\u5173\u952e\u5b57\u7684\u591a\u4e2a\u5e7f\u544a\uff0c\u5219\u53ea\u6709\u6700\u7ec8\u70b9\u51fb\u624d\u88ab\u89c6\u4e3a\u5bf9\u8f6c\u5316\u8d1f\u8d23\u3002<\/p>\n<h3>\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406<\/h3>\n<p>\u4ee5\u4e0b\u662f\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406\u4ee5\u53ca\u5c3d\u7ba1\u5220\u9664\u4e86\u4f20\u7edf\u5f52\u56e0\u6a21\u578b\u4f46\u4ecd\u7136\u4f7f\u7528\u5b83\u7684\u539f\u56e0\uff1a<\/p>\n<ol>\n<li><strong>\u7528\u6237\u4e92\u52a8\uff1a<\/strong>\u7528\u6237\u4e0e\u4e0e\u60a8\u7684\u5e7f\u544a\u76f8\u5173\u7684\u591a\u4e2a\u63a5\u89e6\u70b9\u8fdb\u884c\u4e92\u52a8\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u53ef\u80fd\u70b9\u51fb\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5e7f\u544a\uff0c\u7136\u540e\u770b\u5230\u5c55\u793a\u5e7f\u544a\uff0c\u6700\u540e\u901a\u8fc7\u4e66\u7b7e\u76f4\u63a5\u8fd4\u56de\u60a8\u7684\u7f51\u7ad9\u3002<\/li>\n<li><strong>\u8f6c\u5316\u4e8b\u4ef6\uff1a<\/strong>\u7528\u6237\u6700\u7ec8\u8fdb\u884c\u8f6c\u5316\uff0c\u4f8b\u5982\u8fdb\u884c\u8d2d\u4e70\u3001\u6ce8\u518c\u65b0\u95fb\u901a\u8baf\u6216\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u586b\u5199\u8868\u683c\u3002<\/li>\n<li><strong>\u529f\u52b3\u5206\u914d\uff1a<\/strong>\u5728\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u4e2d\uff0c\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u90fd\u5206\u914d\u7ed9\u5c06\u7528\u6237\u5e26\u5230\u60a8\u7f51\u7ad9\u7684\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u3002\u5728\u4e0a\u9762\u7684\u793a\u4f8b\u4e2d\uff0c\u76f4\u63a5\u8bbf\u95ee\u5c06\u83b7\u5f97 100% \u7684\u8f6c\u5316\u529f\u52b3\u3002<\/li>\n<\/ol>\n<h3>\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u4f18\u70b9\u548c\u7f3a\u70b9<\/h3>\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6765\u8ddf\u8e2a\u8f6c\u5316\u7684\u4e00\u4e9b\u4f18\u70b9\u548c\u7f3a\u70b9\u3002<\/p>\n<h4>\u4f18\u70b9<\/h4>\n<ul>\n<li><strong>\u7b80\u5355\uff1a<\/strong>\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7b80\u5355\u6613\u61c2\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6e05\u6670\u7b80\u5355\u7684\u89c6\u56fe\uff0c\u663e\u793a\u54ea\u4e9b\u5e7f\u544a\u6216\u5173\u952e\u5b57\u6b63\u5728\u63a8\u52a8\u5373\u65f6\u8f6c\u5316\u3002<\/li>\n<li><strong>\u5386\u53f2\u4f7f\u7528\uff1a<\/strong>\u957f\u671f\u4ee5\u6765\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u4e00\u76f4\u662f\u9ed8\u8ba4\u4e14\u6700\u5e38\u7528\u7684\u5f52\u56e0\u6a21\u578b\u3002\u8bb8\u591a\u5e7f\u544a\u5546\u90fd\u719f\u6089\u5b83\uff0c\u5e76\u4e14\u5b83\u662f\u8bb8\u591a\u62a5\u544a\u5e73\u53f0\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u3002<\/li>\n<li><strong>\u6570\u636e\u53ef\u7528\u6027\uff1a<\/strong>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u89c4\u6a21\u8f83\u5c0f\u7684\u5e7f\u544a\u5546\u6216\u8ddf\u8e2a\u80fd\u529b\u6709\u9650\u7684\u5e7f\u544a\u5546\uff0c\u7531\u4e8e\u6570\u636e\u9650\u5236\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u53ef\u80fd\u662f\u552f\u4e00\u5b9e\u7528\u7684\u9009\u62e9\u3002<\/li>\n<li><strong>\u4e0e\u76f4\u63a5\u54cd\u5e94\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff1a<\/strong>\u5bf9\u4e8e\u4e13\u6ce8\u4e8e\u76f4\u63a5\u54cd\u5e94\u5e7f\u544a\u548c\u5373\u65f6\u8f6c\u5316\u7684\u4f01\u4e1a\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u53ef\u80fd\u4e0e\u5176\u76ee\u6807\u975e\u5e38\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<h4>\u7f3a\u70b9<\/h4>\n<ul>\n<li><strong>\u4e0d\u8db3\u4ee5\u5e94\u5bf9\u590d\u6742\u7684\u65c5\u7a0b\uff1a<\/strong>\u5728\u73b0\u4ee3\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u5ba2\u6237\u65c5\u7a0b\u901a\u5e38\u5f88\u590d\u6742\uff0c\u6d89\u53ca\u8de8\u5404\u79cd\u6e20\u9053\u548c\u8bbe\u5907\u7684\u591a\u4e2a\u63a5\u89e6\u70b9\u3002\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u5ffd\u7565\u4e86\u9664\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u4ee5\u5916\u7684\u6240\u6709\u70b9\u51fb\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u63d0\u4f9b\u4e86\u4e0d\u5b8c\u6574\u7684\u7528\u6237\u884c\u4e3a\u60c5\u51b5\u3002<\/li>\n<li><strong>\u4fe1\u7528\u5206\u914d\u4e0d\u516c\u5e73\uff1a<\/strong>\u5b83\u53ef\u80fd\u4f1a\u4e0d\u516c\u5e73\u5730\u5956\u52b1\u6700\u540e\u70b9\u51fb\u7684\u5e7f\u544a\uff0c\u5373\u4f7f\u65e9\u671f\u7684\u70b9\u51fb\u5728\u7528\u6237\u7684\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u53d1\u6325\u4e86\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/li>\n<li><strong>\u9884\u7b97\u5206\u914d\u4e0d\u5f53\uff1a<\/strong>\u4ec5\u4f9d\u8d56\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5e7f\u544a\u652f\u51fa\u5206\u914d\u4e0d\u5f53\uff0c\u56e0\u4e3a\u60a8\u53ef\u80fd\u4f1a\u8fc7\u5ea6\u6295\u8d44\u4e8e\u7531\u4e8e\u4f4d\u4e8e\u70b9\u51fb\u8def\u5f84\u6700\u540e\u800c\u8868\u73b0\u826f\u597d\u7684\u5173\u952e\u5b57\u6216\u5e7f\u544a\u7cfb\u5217\u3002<\/li>\n<\/ul>\n<p>\u5c3d\u7ba1\u5b58\u5728\u8fd9\u4e9b\u9650\u5236\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u4ecd\u7136\u88ab\u4f7f\u7528\uff0c\u56e0\u4e3a\u5b83\u5f88\u719f\u6089\u4e14\u6613\u4e8e\u5b9e\u65bd\u3002<\/p>\n<h2>Google Ads \u5f52\u56e0\u6a21\u578b\u7684\u672a\u6765\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u76ee\u524d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4f7f\u7528 Google \u7684\u6570\u636e\u9a71\u52a8\u6216\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\u3002\u8fd9\u53ef\u80fd\u53d6\u51b3\u4e8e\u4e2a\u4eba\u559c\u597d\uff0c\u6216\u8005\u60a8\u5e0c\u671b\u5982\u4f55\u67e5\u770b\u6027\u80fd\u4fe1\u606f\u3002<\/p>\n<p>\u6211\u4e2a\u4eba\u7684\u89c2\u70b9\u53ef\u80fd\u4e0e\u8be5\u9886\u57df\u7684\u5176\u4ed6\u4e13\u5bb6\u53d1\u751f\u51b2\u7a81\uff0c\u90a3\u5c31\u662f\u6211\u559c\u6b22\u5e76\u4e14\u901a\u5e38\u66f4\u559c\u6b22\u6700\u540e\u70b9\u51fb\u3002\u6211\u559c\u6b22\u5b83\u7684\u539f\u56e0\u662f\u5b83\u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u7b80\u5355\u6027\u548c\u76f4\u63a5\u6027\u3002\u6211\u4eec\u53ef\u4ee5\u51c6\u786e\u5730\u5c06\u54ea\u4e2a\u5173\u952e\u5b57\u548c\u5e7f\u544a\u9a71\u52a8\u4e86\u54ea\u4e2a\u6f5c\u5728\u5ba2\u6237\u3002\u5bf9\u6211\u6765\u8bf4\uff0c\u5206\u6563\u7684\u5f52\u56e0\u548c\u8f6c\u5316\u5f52\u56e0\u7684\u5206\u6570\u901a\u5e38\u8ba9\u8bb8\u591a\u5ba2\u6237\u611f\u5230\u56f0\u60d1\u3002\u70b9\u51fb\u3001\u5f15\u5bfc\u3001\u673a\u4f1a\u3001\u9500\u552e\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6211\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u5df2\u7ecf\u6709\u4e00\u6bb5\u65f6\u95f4\u4e86\u3002\u6211\u89c9\u5f97\u5b83\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5c06\u6210\u4e3a\u6c38\u4e45\u7684\u9009\u62e9\uff0c\u4f46\u6211\u4e5f\u8003\u8651\u5230\u6570\u636e\u9a71\u52a8\u6a21\u578b\u53ef\u80fd\u4f1a\u63a8\u52a8\u673a\u5668\u5b66\u4e60\u65b9\u9762\u66f4\u52a0\u667a\u80fd\u7684\u51fa\u4ef7\u3002\u5728\u67d0\u4e9b\u65b9\u9762\uff0c\u4f60\u5fc5\u987b\u63a5\u53d7\u4eba\u5de5\u667a\u80fd\u548c\u6570\u5b57\u5e7f\u544a\u9886\u57df\u7684\u8fd9\u4e9b\u8fdb\u6b65\uff0c\u65e0\u8bba\u5b83\u4eec\u770b\u8d77\u6765\u591a\u4e48\u5f3a\u8feb\u548c\u4e0d\u5fc5\u8981\u3002<\/p>\n<p>\u6700\u7ec8\uff0c\u60a8\u9700\u8981\u9009\u62e9\u6700\u9002\u5408\u5e2e\u52a9\u60a8\u8861\u91cf\u548c\u8ddf\u8e2a\u7ee9\u6548\u7684\u53ef\u7528\u5f52\u56e0\u6a21\u578b\uff0c\u4ee5\u4fbf\u5b9e\u73b0\u60a8\u7684\u8425\u9500\u76ee\u6807\u3002<\/p>\n<div style=\"padding: 10px 0\">\n<p>Keyword: <a href=\"https:\/\/seoer.guru\/google-ads\/\">\u8c37\u6b4c\u4ee3\u6295<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4e0d\u65ad\u5728\u5176\u5e73\u53f0\u4e0a\u63a8\u52a8\u66f4\u591a\u7684\u81ea\u52a8\u5316\u548c\u66f4\u5c11\u7684\u5e7f\u544a\u5546\u81ea\u4e3b\u6743\u3002\u5f88\u591a\u65f6\u5019\uff0c\u63a8\u52a8\u91c7\u7528\u66f4\u65b0\u3001\u66f4\u201c\u7b80\u5316\u201d\u7684\u529f\u80fd\u610f\u5473\u7740\u6bcf\u4e2a\u4eba\u90fd\u4e60\u60ef\u7684\u65e7\u529f\u80fd\u7684\u7ec8\u6b62\u3002\u50cf\u9996\u6b21\u70b9\u51fb\u3001\u7ebf\u6027\u3001\u65f6\u95f4\u8870\u51cf\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u5f52\u56e0\u6a21\u578b\u7684\u53d6\u6d88\u3002 \u4f20\u7edf\u7684\u5f52\u56e0\u6a21\u578b\uff1a \u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u9010\u6b65\u6dd8\u6c70\uff0c\u73b0\u5728\u60a8\u5c06\u65e0\u6cd5\u518d\u4f7f\u7528\u8fd9\u4e9b\u5f52\u56e0\u6a21\u578b\u3002\u5982\u679c\u60a8\u4e4b\u524d\u6709\u4f7f\u7528\u5176\u4e2d\u4efb\u4f55\u4e00\u4e2a\u7684\u73b0\u6709\u8f6c\u5316\uff0c\u5b83\u4eec\u5c06\u5207\u6362\u5230\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\u3002 \u90a3\u4e48\u8fd9\u5bf9\u5e7f\u544a\u5546\u7684\u672a\u6765\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u4ecb\u7ecd\u8fd9\u4e9b\u66f4\u6539\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u60a8\u5728 Google Ads \u4e2d\u7684\u7b56\u7565\u3002 \u4f20\u7edf\u5f52\u56e0\u6a21\u578b \u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u672a\u6765\u7684\u5f71\u54cd\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u9996\u5148\u770b\u4e00\u4e0b\u4f20\u7edf\u5f52\u56e0\u6a21\u578b\u5982\u4f55\u8ddf\u8e2a\u8f6c\u5316\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u6a21\u578b\u4e0e\u4ecd\u7136\u53ef\u7528\u7684\u6570\u636e\u9a71\u52a8\u6a21\u578b\u548c\u6700\u7ec8\u70b9\u51fb\u6a21\u578b\u4e4b\u95f4\u7684\u533a\u522b\uff1a \u6700\u7ec8\u70b9\u51fb\uff08\u4ecd\u7136\u53ef\u7528\uff09\uff1a\u6b64\u6a21\u578b\u5c06\u6240\u6709\u529f\u52b3\u5f52\u56e0\u4e8e\u7528\u6237\u5728\u8f6c\u5316\u4e4b\u524d\u4e0e\u5e7f\u544a\u7684\u6700\u7ec8\u4ea4\u4e92\u3002 \u9996\u6b21\u70b9\u51fb\uff1a\u9996\u6b21\u70b9\u51fb\u5f52\u56e0\u5c06\u6240\u6709\u529f\u52b3\u5f52\u4e8e\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\uff0c\u65e0\u8bba\u540e\u7eed\u4e92\u52a8\u5982\u4f55\u3002 \u7ebf\u6027\uff1a\u7ebf\u6027\u6a21\u578b\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u6240\u6709\u63a5\u89e6\u70b9\u4e0a\u5747\u5300\u5206\u914d\u4fe1\u7528\u3002 \u65f6\u95f4\u8870\u51cf\uff1a\u65f6\u95f4\u8870\u51cf\u5f52\u56e0\u5c06\u66f4\u591a\u529f\u52b3\u5206\u914d\u7ed9\u63a5\u8fd1\u8f6c\u5316\u7684\u4ea4\u4e92\uff0c\u800c\u8f83\u5c11\u5206\u914d\u7ed9\u8f83\u65e9\u7684\u4ea4\u4e92\u3002 \u57fa\u4e8e\u4f4d\u7f6e\uff1a\u6b64\u6a21\u578b\u4e3a\u7b2c\u4e00\u6b21\u548c\u6700\u540e\u4e00\u6b21\u4ea4\u4e92\u63d0\u4f9b\u66f4\u591a\u7684\u4fe1\u7528\uff0c\u800c\u4e2d\u95f4\u7684\u4ea4\u4e92\u83b7\u5f97\u8f83\u5c11\u7684\u4fe1\u7528\u3002 \u4ec0\u4e48\u662f\u6570\u636e\u9a71\u52a8\u5f52\u56e0\uff1f \u4e3a\u4e86\u7406\u89e3\u4e3a\u4ec0\u4e48\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u4f1a\u505c\u6b62\u4f20\u7edf\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u8ba9\u6211\u4eec\u66f4\u6df1\u5165\u5730\u7814\u7a76\u4e00\u4e0b\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\u3002\u00a0 Google Ads \u4e2d\u7684\u6570\u636e\u9a71\u52a8\u578b\u8f6c\u5316\u8ddf\u8e2a\u662f\u4e00\u79cd\u5148\u8fdb\u65b9\u6cd5\uff0c\u53ef\u6839\u636e\u5386\u53f2\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8ddf\u8e2a\u8f6c\u5316\u5e76\u5c06\u5176\u5f52\u56e0\u4e8e\u7279\u5b9a\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c\u5e7f\u544a\u7cfb\u5217\u3002\u8be5\u8ddf\u8e2a\u7cfb\u7edf\u65e8\u5728\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u5e7f\u544a\u6548\u679c\u6d1e\u5bdf\u3002 \u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u5982\u4f55\u8fd0\u4f5c \u4ee5\u4e0b\u662f\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406\uff1a \u6570\u636e\u6536\u96c6\uff1a&nbsp;Google Ads \u6536\u96c6\u4e0e\u7528\u6237\u4e0e\u60a8\u7684\u5e7f\u544a\u548c\u7f51\u7ad9\u4e92\u52a8\u76f8\u5173\u7684\u5927\u91cf\u6570\u636e\u3002\u8fd9\u5305\u62ec\u70b9\u51fb\u6570\u636e\u3001\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u884c\u4e3a\u4ee5\u53ca\u8f6c\u5316\u6570\u636e\uff08\u4f8b\u5982\u8d2d\u4e70\u3001\u8868\u5355\u63d0\u4ea4\u3001\u7535\u8bdd\uff09\u3002 \u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff1a\u8c37\u6b4c\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u6765\u5206\u6790\u8fd9\u4e9b\u6570\u636e\u5e76\u8bc6\u522b\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002\u5b83\u4f1a\u8003\u8651\u5404\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u8bbe\u5907\u7c7b\u578b\u3001\u4f4d\u7f6e\u7b49\uff0c\u4ee5\u4e86\u89e3\u63a8\u52a8\u8f6c\u5316\u7684\u56e0\u7d20\u3002 \u5f52\u56e0\u5efa\u6a21\uff1a\u6570\u636e\u9a71\u52a8\u7684\u8f6c\u5316\u8ddf\u8e2a\u91c7\u7528\u5148\u8fdb\u7684\u5f52\u56e0\u5efa\u6a21\u6280\u672f\uff0c\u4e3a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4e0d\u540c\u63a5\u89e6\u70b9\u5206\u914d\u4ef7\u503c\u3002\u5b83\u4f1a\u8003\u8651\u6574\u4e2a\u8f6c\u5316\u8def\u5f84\uff0c\u5305\u62ec\u8f6c\u5316\u53d1\u751f\u4e4b\u524d\u4e0e\u5e7f\u544a\u7684\u591a\u6b21\u4e92\u52a8\u3002 \u8f6c\u5316\u9884\u6d4b\uff1a\u6839\u636e\u5386\u53f2\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\u89c1\u89e3\uff0cGoogle Ads \u53ef\u4ee5\u9884\u6d4b\u6bcf\u6b21\u5e7f\u544a\u70b9\u51fb\u53d1\u751f\u8f6c\u5316\u7684\u6982\u7387\u3002\u6b64\u9884\u6d4b\u6709\u52a9\u4e8e\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u70b9\u51fb\u66f4\u6709\u53ef\u80fd\u5e26\u6765\u8f6c\u5316\u3002 \u4f18\u5316\uff1a\u00a0Google Ads \u4f7f\u7528\u8fd9\u4e9b\u9884\u6d4b\u6570\u636e\u6765\u4f18\u5316\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u3002\u5b83\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\uff0c\u4e3a\u66f4\u6709\u53ef\u80fd\u5e26\u6765\u8f6c\u5316\u7684\u5173\u952e\u5b57\u548c\u5e7f\u544a\u5206\u914d\u66f4\u591a\u9884\u7b97\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u7684\u6295\u8d44\u56de\u62a5 (ROI)\u3002 \u6548\u679c\u62a5\u544a\uff1a\u60a8\u53ef\u4ee5\u5728 Google Ads \u4e2d\u67e5\u770b\u8be6\u7ec6\u7684\u6548\u679c\u62a5\u544a\uff0c\u5176\u4e2d\u663e\u793a\u4e0d\u540c\u7684\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c\u5e7f\u544a\u7cfb\u5217\u5982\u4f55\u4fc3\u8fdb\u8f6c\u5316\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u5e2e\u52a9\u60a8\u5c31\u5e7f\u544a\u7b56\u7565\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002 \u603b\u7684\u6765\u8bf4\uff0c\u81f3\u5c11\u5728\u7eb8\u9762\u4e0a\uff0c\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u662f\u8f6c\u5316\u8ddf\u8e2a\u7684\u672a\u6765\u3002\u867d\u7136\u6211\u4e0d\u8d5e\u6210\u51cf\u5c11\u8f6c\u5316\u8ddf\u8e2a\u7684\u9009\u9879\uff0c\u4f46\u6211\u8d5e\u6210\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u4f5c\u4e3a\u8ddf\u8e2a\u7ed3\u679c\u7684\u65b9\u5f0f\u3002 \u4ec0\u4e48\u662f\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\uff1f \u5bf9\u4e8e\u4f20\u7edf\u5f52\u56e0\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\u8fd8\u6ca1\u6709\u88ab\u780d\u6389\u3002\u5bf9\u4e8e\u4e0d\u592a\u719f\u6089\u7684\u4eba\u6765\u8bf4\uff0cGoogle Ads \u4e2d\u7684\u6700\u7ec8\u70b9\u51fb\u8f6c\u5316\u8ddf\u8e2a\u662f\u4e00\u79cd\u7b80\u5316\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5b83\u5c06\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u5206\u914d\u7ed9\u7528\u6237\u5728\u8f6c\u5316\u4e4b\u524d\u8fdb\u884c\u7684\u6700\u540e\u4e00\u6b21\u5e7f\u544a\u70b9\u51fb\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u7528\u6237\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u70b9\u51fb\u6765\u81ea\u4e0d\u540c\u5e7f\u544a\u7cfb\u5217\u6216\u5173\u952e\u5b57\u7684\u591a\u4e2a\u5e7f\u544a\uff0c\u5219\u53ea\u6709\u6700\u7ec8\u70b9\u51fb\u624d\u88ab\u89c6\u4e3a\u5bf9\u8f6c\u5316\u8d1f\u8d23\u3002 \u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406 \u4ee5\u4e0b\u662f\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u5de5\u4f5c\u539f\u7406\u4ee5\u53ca\u5c3d\u7ba1\u5220\u9664\u4e86\u4f20\u7edf\u5f52\u56e0\u6a21\u578b\u4f46\u4ecd\u7136\u4f7f\u7528\u5b83\u7684\u539f\u56e0\uff1a \u7528\u6237\u4e92\u52a8\uff1a\u7528\u6237\u4e0e\u4e0e\u60a8\u7684\u5e7f\u544a\u76f8\u5173\u7684\u591a\u4e2a\u63a5\u89e6\u70b9\u8fdb\u884c\u4e92\u52a8\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u53ef\u80fd\u70b9\u51fb\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5e7f\u544a\uff0c\u7136\u540e\u770b\u5230\u5c55\u793a\u5e7f\u544a\uff0c\u6700\u540e\u901a\u8fc7\u4e66\u7b7e\u76f4\u63a5\u8fd4\u56de\u60a8\u7684\u7f51\u7ad9\u3002 \u8f6c\u5316\u4e8b\u4ef6\uff1a\u7528\u6237\u6700\u7ec8\u8fdb\u884c\u8f6c\u5316\uff0c\u4f8b\u5982\u8fdb\u884c\u8d2d\u4e70\u3001\u6ce8\u518c\u65b0\u95fb\u901a\u8baf\u6216\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u586b\u5199\u8868\u683c\u3002 \u529f\u52b3\u5206\u914d\uff1a\u5728\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u4e2d\uff0c\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u90fd\u5206\u914d\u7ed9\u5c06\u7528\u6237\u5e26\u5230\u60a8\u7f51\u7ad9\u7684\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u3002\u5728\u4e0a\u9762\u7684\u793a\u4f8b\u4e2d\uff0c\u76f4\u63a5\u8bbf\u95ee\u5c06\u83b7\u5f97 100% \u7684\u8f6c\u5316\u529f\u52b3\u3002 \u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u7684\u4f18\u70b9\u548c\u7f3a\u70b9 \u4ee5\u4e0b\u662f\u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u6765\u8ddf\u8e2a\u8f6c\u5316\u7684\u4e00\u4e9b\u4f18\u70b9\u548c\u7f3a\u70b9\u3002 \u4f18\u70b9 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/onhee.com\/?p=15356\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u7b80\u5316\u5f52\u56e0\u6a21\u578b&#8221;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15356","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/15356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15356"}],"version-history":[{"count":0,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/15356\/revisions"}],"wp:attachment":[{"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}