British fashion and lifestyle brand Joules is to style holiday cottages
\nacross the UK as part of new partnership with online holiday booking
\ncompany holidaycottages.co.uk.<\/p>\n
Joules will add its “signature style” across 20 properties across the
\nUK, featuring the retailer’s bedding, cushions, crockery and kitchen
\ntextiles, as well as sofas from its collaboration with DFS. The first
\nholiday cottage is set to launch at the end of March. <\/p>\n
Tom Joule, founder and chief brand officer at Joules, said in a
\nstatement: “We’re extremely excited to have collaborated with
\nholidaycottages.co.uk. They’re the perfect partner which, like Joules, is
\nfocused on celebrating the great British countryside or coastline and
\nenjoying time together. <\/p>\n
“This partnership sees us curating a Joules collection of 20 properties,
\neach of which will receive a Joules update. Look out for our special
\ntouches such as eye-catching sofas, bright bedding and even dog beds to
\nhelp make your stay even more memorable.’’<\/p>\n
James Starkey, marketing director at holidaycottages.co.uk, added: “This
\ncollection blends two excellent British brands, both of which value style
\nand quality. It showcases just a handful of our beautiful holiday homes,
\nand we know our customers are going to enjoy discovering how Joules has put
\ntheir unique stamp on them.”<\/p>\n
The collaboration comes as part of Joules’ 30th birthday celebrations
\nthis year, which includes an online photography competition throughout
\n2019, focused around ‘Making Memories’.<\/p>\n
Joules operates 123 stores in the UK and Ireland, as well as having a
\nwell-established wholesale business with over 2,000 stockists worldwide,
\nincluding John Lewis and Nordstrom. The brand is also available in the US,
\nGermany, France and other European markets.<\/p>\n