Cat Footwear has tapped more than fifty sellers on online marketplace
\nDepop to launch the brands new ‘Raider Sport’ trainer.<\/p>\n
The footwear brand has worked directly with each Depop seller to curate
\ncontent for each feed that aligns with each individual sellers overall
\naesthetic, as it looks to engage directly with consumers and highlight the
\n‘Raider Sport’ which comes in various colourways.<\/p>\n
The fifty sellers were all selected by the brand and include some of
\nDepop’s most notorious personalities alongside sneaker focused resellers,
\nand collectors who the brand states “all championing Cat Footwear’s spirit
\nof originality”. <\/p>\n
“We have always worked closely with a range of creatives and communities
\nin our work with the Re-powered collection, so collaborating with Depop
\nsellers felt like the next outlet to explore with our consumers,” explained
\nGemma Little, Cat Footwear’s international brand marketing manager in a
\nstatement. “The beauty of Depop is that it is such a social marketplace,
\nand really celebrates originality. We wanted to launch our new silhouette
\nstraight into the captive audience of sellers that make up the creative
\nDepop community, so that these consumers would experience the product
\nfirst.”<\/p>\n
This marks the first sneaker launch of its kind, utilising Depop, which
\nboasts more than 15 million users globally, as Cat Footwear looks to own
\nthe space as an active social platform like other brands have done with
\nInstagram and TikTok. <\/p>\n
The ‘Raider Sport’ product, billed as a “progressive, futuristic take on
\na sneaker design that truly embodies the Cat DNA”, will be launched across
\neach Depop profile ahead of it hitting shelves in stores and online, as the
\nbrand looks to utilise an innovative approach to cultural marketing and
\nproduct drops. <\/p>\n