{"id":8790,"date":"2020-05-15T13:48:37","date_gmt":"2020-05-15T13:48:37","guid":{"rendered":"https:\/\/www.incirliseviye.com\/?p=8790"},"modified":"2020-05-15T13:48:37","modified_gmt":"2020-05-15T13:48:37","slug":"sustainable-maternity-fashion-emilia-george-ceo-i-wanted-to-make-maternity-wear-cool","status":"publish","type":"post","link":"https:\/\/onhee.com\/?p=8790","title":{"rendered":"Sustainable maternity fashion Emilia George CEO: \u201cI wanted to make maternity wear cool\u201d"},"content":{"rendered":"<\/p>\n

Click Here: new zealand rugby team jerseys<\/a><\/p>\n

Imagine it is the
\nheight of summer and all you have to wear is polyester clothing. Or other
\nsynthetic fibres. No natural, breathable materials. And you have to dress
\nup for work every day. Soon, because your skin is irritated, red and
\nblotchy, so are you, making you a nightmare to be around. So far, so bad.
\nNow imagine you are pregnant, your body temperature is naturally a bit
\nhigher and your skin a bit more sensitive. But all you have to wear is
\nuncomfortable, non-breathable materials. Sounds bad? It is. So bad that
\nentrepreneur Elle Wang decided to found Emilia George, the first ever 100
\npercent sustainable maternity and nursing wear line. <\/p>\n

At the time, Wang was pregnant herself and had enough of seven months of
\nhot, itchy misery. She had also spoken to many moms-to-be and they all
\nagreed that maternity wear was something one “got through and over with”
\nand never looked back again. Because pregnancy is such a short time in a
\nwoman’s life, they were also not ready to invest in a new wardrobe. But
\nthis is where Wang disagrees. <\/p>\n

Pregnancy should be celebrated, not forgotten<\/h2>\n

“Pregnancy is such a special time in a woman’s life, for many a
\nonce-in-a-lifetime experience. Yet, women don’t want to be seen as
\nbeautiful when they should pamper themselves and invest in good,
\ncomfortable clothing that does not make them and their skin irritable.
\nLet’s really celebrate pregnancy. That’s why people take beautiful photo
\nshoots; they want to remember that period and not wear their husband’s old
\nshirts,” she says. Thus, Emilia George was born (George is the name of her
\nson and Emilia is a girl’s name she really likes). <\/p>\n

From the beginning, Wang was sure that the quality of the fabric was not
\nsomething she wanted to compromise on. Today, the label uses three
\neco-friendly fabrics in its collections: bamboo, cupro and Tencel-Luxe. While
\nbamboo is naturally cooling and breathable, cupro is a cotton bi-product
\nthat is a popular alternative to silk as it is soft with a subtle sheen,
\nand Tencel-Luxe is an eco-friendly fiber sourced from eucalyptus trees. <\/p>\n

Given these high-quality and thus expensive fabrics plus Emilia George’s
\nsmall quantity requirements, the thought of starting a commercial label
\nseemed almost impossible. But Wang persisted and convinced people with her
\nvision, determination and the quality of her products. <\/p>\n

Producing high-quality maternity wear in small quantities seemed
\nimpossible<\/h2>\n

Initially, Wang produced close to where she lives in Manhattan, right in
\nthe garment district, by a small boutique store that sewed her pieces.
\nThough convenient and cost-effective in terms of transport, long-term
\nproduction in New York was neither sustainable nor affordable. So Wang also
\nput her feelers out towards production in China, which is her country of
\norigin. “There are so many ways for you to achieve a goal – for example
\nbeing stuck on making in the US or exploring the supply chain,” she
\niterates. <\/p>\n

Soon she found a Chinese company she liked – she met them at Texworld in
\nNew York – but they did not want to work with her. “I said: I don’t have an
\noffice, I don’t have a website – will you help me?,” Wang remembers. They
\nsaid no. “We only work with high-quality women’s wear,” was the answer. But
\nWang kept in touch, sent press coverage about her brand as it picked up
\nspeed and grew and finally convinced them to start a trial run with her.\n<\/p>\n

Then Wang went to China to take a look at the factories herself –
\nfortunately before the lockdown – and now the first summer collection will
\nbe made in China. “The factories I finally picked in China, you just have
\nto do your homework, which brands have they been working with, you have to
\nmeet the people, the factories,” she advises and adds that she talks to her
\ncontacts at the factory every day, once her 13-months-old son has gone to
\nsleep. <\/p>\n

Careful selection of suppliers pays off in times of crisis<\/h2>\n

This careful selection and investing in contacts pays off, especially
\nnow in times of the Covid-19 crisis, as the business relationship developed
\norganically and Wang is aware of the situation on site. “Human interaction
\nis important, the level of trust and building that connection,” confirms
\nWang. Plus, she has her mother as a local contact. Now retired, the veteran
\nwith 15 years of experience in the textile business recently visited the
\nfactories for an update on the situation and quality control. That alone
\nsaves precious time as samples do not have to be couriered back and forth
\nand then approved. <\/p>\n

“It’s a mother-daughter team and my mom is managing most of the
\nproduction and operations while I am here to connect with all the women out
\nthere from my first-hand experiences and tell the story of Emilia George,”
\nexplains Wang. <\/p>\n

Today, every Emilia George piece is 100 percent sustainable and
\nrecycled, produced in small batches, and nearly all are Oeko-Tex certified,
\ndefining them as safe for nursing infants. All Emilia George pieces are
\nalso thoughtfully designed with discreet nursing capabilities for easy pump
\naccess, and the enduringly classic designs are perfect for any occasion
\nduring pregnancy and throughout motherhood. <\/p>\n

But Wang thinks about her customers in the current coronavirus situation
\ntoo and the fact that wearing masks is here to stay for a while. Needless
\nto say, a piece of cloth that is worn so close to the face should be made
\nof the best of fabric and be breathable yet effective. That is why Wang
\nchecked with her supplier who is making her popular Eireen dress, which is
\nmade 100 percent of cupro. She found out that there were enough waste
\npieces to make sustainable face masks and this is what the factory is
\ncurrently doing. The response was so good that Wang is even working with
\ngovernment agencies to help make them in bulk. As for her customers, Wang
\nwill gift them a mask with each item they buy. <\/p>\n

Maternity wear has become cool – even for women who are not
\npregnant<\/h2>\n

“That is the beauty of my company, the mission to create beautiful
\nclothes,” says Wang. “I came from a consumer perspective. I was a member of
\nall the mom groups, I love bonding with other moms, it’s just the kind of
\nmessage and positive vibes that I like to share. I had a different
\napproach, I wanted to make maternity wear cool,” says the busy entrepreneur
\nwho has still kept her day job and describes herself as a “storm chaser
\ntype of personality”. <\/p>\n

That she succeeded with this goal shows the fact that half of her
\ncustomers are women who are not pregnant and do not plan to be in the near
\nfuture. They just like the quality and designs of the elegant and yet
\npractical pieces, making them perfect for office wear and formal occasions.
\nAsked about a typical Emilia George customer – if she exists – Wang said
\nthat the women who buy her clothes want to wear them longer and buy less in
\ngeneral. Instead, they invest in lasting pieces. <\/p>\n

In the future, Wang is hoping to offer better sustainable alternatives
\nto the current expensive fabrics and high production costs. While the US
\nwill remain the strongest market for a while, there is a lot of interest
\ncoming from Europe, especially the Scandinavian countries and the UK.
\nEventually, Emilia George is planning to enter the Chinese market as well
\nbut keeps in mind that it is a very different market that requires a
\ndifferent approach. Yet, there is certainly a new generation of moms out
\nthere who are looking to be more stylish. We certainly wish them and Emilia
\nGeorge all the best. <\/p>\n

\nPhotos: courtesy of Emilia George<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Click Here: new zealand rugby team jerseys Imagine it is the height of summer and all you have to wear is polyester clothing. Or other synthetic fibres. No natural, breathable materials. And you have to dress up for work every day. Soon, because your skin is irritated, red and blotchy, so are you, making you … <\/p>\n

Read more “Sustainable maternity fashion Emilia George CEO: \u201cI wanted to make maternity wear cool\u201d”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8790","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/8790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8790"}],"version-history":[{"count":0,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/8790\/revisions"}],"wp:attachment":[{"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}