Wrangler is bringing its new All Terrain Gear outdoor apparel line
\nto Europe. The American denim brand experienced a successful launch of
\nthe line in the U.S. market upon its launch in 2019, and has decided
\nto expand to its next market.<\/p>\n
The brand will introduce All Terrain Gear by Wrangler in November.
\nThe Fall\/Winter 2020 collection will be available on the company’s
\ne-commerce site in the market, as well as through 400 Dressmann stores
\nacross Scandinavia.<\/p>\n
“At Wrangler, we have a unique and intimate understanding of the
\nimportance of durability and versatility, having outfitted cowboys and
\noutdoor adventurers for decades,” Tom Waldron, Wrangler’s executive
\nvice president and global brand president, commented in a statement.
\n“Unlike most other outdoor companies, we’re proud to provide everyday
\nconsumers with outdoor apparel that includes premium functionality and
\ndynamic comfort, without a premium price tag.”<\/p>\n
All Terrain Gear brings together high-performance features with
\nversatile design to offer consumers durable apparel that is
\ncomfortable and appealing in style. Items in the collection are made
\nwith technologies such as quick-drying or water-repellent fabrics,
\nmesh venting, convertible wearing systems or Ultraviolet Protection
\nFactor.<\/p>\n
Price points will start at 25 euros for shirts, 55 euros for
\nbottoms and 120 euros for jackets.<\/p>\n
Image: Wrangler<\/p>\n","protected":false},"excerpt":{"rendered":"
Wrangler is bringing its new All Terrain Gear outdoor apparel line to Europe. The American denim brand experienced a successful launch of the line in the U.S. market upon its launch in 2019, and has decided to expand to its next market. The brand will introduce All Terrain Gear by Wrangler in November. The Fall\/Winter … <\/p>\n