Lucky Brand has announced that it achieved distribution of over
\n150,000 protective face masks to date. The denim brand has donated
\nmasks to 39 Los Angeles-based organizations that support BIPOC, the
\nunhoused community and low-income individuals who have been affected
\nby this health and economic crisis.<\/p>\n
The brand has also sold masks to consumers through a “Get 5, Give
\n5” program, which costs 25 dollars for a pack of five reusable,
\nwashable non-medical masks. Lucky Brand has donated five masks for
\nevery pack of five sold.<\/p>\n
“I continue to be surprised by the number of organizations offering
\nsimilar services, none of which can keep up with the profound need due
\nto housing insecurity,” said Allison Charalambous, Lucky Brand’s
\nsenior manager of sustainability and regulatory compliance, said in a
\nstatement. <\/p>\n
“I am also saddened by stories from our community partners
\nwitnessing this need grow before their eyes, as the number of unhoused
\nincreases. We cannot forget that we are not out of this crisis, we are
\nmerely at the beginning. I’d like to share a big thank you to our
\ncustomers who have enabled donations to the less fortunate, and a huge
\nthank you to the community organizations tirelessly offering support.”\n<\/p>\n
Lucky Brand’s “Get 5, Give 5” program is currently available
\nthrough its e-commerce site.<\/p>\n<\/p>\n