Dutch startup Crobox has been crowned the winner of the LVMH Innovation
\nAward 2020.<\/p>\n
The company was awarded the top prize after presenting an “ambitious
\nproject” to analyze consumer behaviour, beating 1,200 other applications.
\nThe company will now work with LVMH for a year.<\/p>\n
Founded in the Netherlands in 2014 by Leonard Wolters, Rodger Buyvoets
\nand Sjoerd Mulder, Crobox analyzes consumer behaviour to show brands what
\nspecific features customers like about their products, enabling them to
\nfocus on those features and “take the guesswork out of marketing
\ndecisions”.<\/p>\n
The LVMH Innovation Award ceremony is normally hosted in the framework
\nof the Viva Technology show, but due to Covid-19 that had to be cancelled,
\nso the ceremony was broadcast digitally.<\/p>\n
Last month, LVMH shortlisted 30 startups from a total of 1,200
\napplicants as finalists based on their solutions in the fields of client
\nexperience or eco-responsibility. At the ceremony, Crobox was awarded the
\ntop prize by Ian Rogers, chief digital officer of LVMH.<\/p>\n