Jack Wills has partnered with childrenswear license partner Brand
\nMachine Group (BMG) to launch its first kidswear range.<\/p>\n
The license agreement means BMG will design, manufacture and market
\nchildrenswear apparel and accessories for boys and girls aged up to 16
\nyears.<\/p>\n
The Jack Wills childrenswear collection will initially expand the
\nbrand’s fashion and lifestyle into boyswear and girlswear and will feature
\nt-shirts, sweaters, outerwear and accessories. BMG is working with
\nstrategic International retail partners with the goal of launching
\nchildrenswear collections at retail for October 2020. Toddler and baby
\nranges will be added in future seasons.<\/p>\n
“We’re delighted to be working with Brand Machine as a childrenswear
\nlicense partner for Jack Wills,” a spokesperson for Jack Wills said in a
\nstatement. “This partnership is an important step for the future of Jack
\nWills and one which will improve our brand positioning across the
\nUK\/internationally.”<\/p>\n
Brand Machine Group CEO Boo Jalil added: “We are excited to be a part of
\na British heritage-inspired brand and bring Jack Wills into our portfolio
\nof established brands as experts in childrenswear we have a shared vision
\nof outstanding quality product.”<\/p>\n
Jack Wills was acquired by Mike Ashley’s Frasers Group – then called Sports
\nDirect – in August 2019 for 12.75 million pounds. Since then, Ashley has
\npermanently closed a number of Jack Wills stores. In March, a further 17
\nshuttered stores brought the total to 31.<\/p>\n
Photo credit: Jack Wills, Facebook<\/p>\n