Online search platform Stylight has released a sportswear report
\ndetailing which styles and products were trending this year.<\/p>\n
The platform registered a 55 percent increase in clicks on sportswear
\ncompared to 2019. Due to Covid-19, there was a 300 percent spike in yoga,
\nas people in lockdown looked at the activity for its stress relief and
\nhealth benefits. Running showed a 41 percent increase and hiking showed an
\n18 percent increase. <\/p>\n
There has been a 236 percent increase in clicks for retro athleisure
\ndue to its bright hues, flashy logos and the rise of 90s staple sportswear
\nbrands like Champion, Ellesse and Filapeated. <\/p>\n
The colour “Tangerine Tango”, named by Pantone, is as joyful sounding
\nas it looks; the shade can be seen everywhere in athleisure right now from
\nleggings, sports bras and logo detailing. Stylight witnessed a 435 percent
\nincrease for bright tangerine sportswear in 2020. <\/p>\n
Tie dye, with a 1,000 percent increase in clicks, is a clear favourite
\nfor 2020. The style beloved by Generation Z has taken over fashion and
\nsportswear looks. <\/p>\n
2020 saw an increase of 619 percent when it comes to cropped training
\njackets, the light-weight style is perfect for the summer with brands from
\nhigh-performance to urban-wear bringing their take on the trend.<\/p>\n
When it comes to running shoes, Stylight’s users prefer models with
\nspecific designs to meet their needs and are willing to invest: the average
\nprice of their top 150 running shoes is 109 dollars. <\/p>\n
The most popular being the Asics’ models: the unisex Contend 6 GS is
\nthe most popular which is perfect for beginners, followed by the Gel-Sonoma
\n4 GTX designed for users in difficult terrains and mountain trails. In
\nthird is Puma’s Speed 300 Racer, specially designed for high intensity
\nrunning.<\/p>\n
Having the right sports bra is just as important as wearing the correct
\nshoes when playing sports. Depending on the workout, users require certain
\ntypes of products. For yoga, a consumer would opt for high comfort.
\nHowever, for a high intensity workout, a running bra with support functions
\nwould be the best option.<\/p>\n
The number one clicked bra is a multi-sport bra by UK brand
\nShock-Absorber, followed by a low-support sports bra by Nike, the Indy Logo
\nbra. The third most popular being the on-trend Nobu Energy bra by
\nsportswear brand, Koral.<\/p>\n
The data in this report is based on the analysis of the purchasing
\nbehaviour of Stylight’s 12 million monthly users across its international
\nplatforms. The time frame selected for the analysis was from 1 January,
\n2020 to 21 July, 2020, and then compared to the same time period in
\n2019.<\/p>\n
Photo credit: Asics Facebook <\/p>\n","protected":false},"excerpt":{"rendered":"
Online search platform Stylight has released a sportswear report detailing which styles and products were trending this year. The platform registered a 55 percent increase in clicks on sportswear compared to 2019. Due to Covid-19, there was a 300 percent spike in yoga, as people in lockdown looked at the activity for its stress relief … <\/p>\n