{"id":9514,"date":"2020-08-13T12:00:15","date_gmt":"2020-08-13T12:00:15","guid":{"rendered":"https:\/\/www.incirliseviye.com\/?p=9514"},"modified":"2024-11-29T08:40:16","modified_gmt":"2024-11-29T08:40:16","slug":"rixo-moves-to-monthly-drop-model","status":"publish","type":"post","link":"https:\/\/onhee.com\/?p=9514","title":{"rendered":"Rixo moves to monthly drop model"},"content":{"rendered":"

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London-based fashion label Rixo has unveiled that it is moving away from
\nthe traditional fashion calendar to produce seasonal collections and will
\ninstead move to a drop model format. <\/p>\n

Rixo stated that going forward it would choose to deliver pieces by
\nmonthly drops in an effort “to drive even more timely, conscious and
\nconsidered production”. <\/p>\n

The contemporary womenswear brand launched its first official monthly
\ndrop, its January 2021 collection, with a digital presentation during
\nCopenhagen Fashion Week’s new hybrid format. <\/p>\n

The digital short film featured a mix of video and still imagery and
\nincludes four Scandinavian influencers, Marianne Theodorsen, Sara Flaaen,
\nNnenna Echem and Nicole Huisman, described by the brand as founders
\nHenrietta Rix and Orlagh McCloskey’s “favourite Scandinavian women” wearing
\nhero pieces from the January 2021 drop. <\/p>\n

The aim of the film was to allow each influencer the chance to showcase
\nRixo’s new product drop in “their own way,” explained the brand in a way
\nthat was “candid, minimalistic and elegant”. With each influencer choosing
\na piece to wear from the collection that made them feel “most comfortable
\nand empowered”. <\/p>\n

The collection itself showcased blooming prints for January 2021, with a
\nmulticoloured tie-dye ‘Spring Meadow’ print contrasted against navy, green
\nand mustard gingham check prints. There is a mix of dresses and separates
\nas well as knitwear pieces, featuring details including exaggerated
\nprairie-inspired collars, intricate embroidery, keyhole necklines, pretty
\npuffed sleeves and full of frills. <\/p>\n

Rixo to step away from traditional fashion calendar with monthly drop
\nmodel<\/h2>\n

Rixo co-founders, Henrietta Rix and Orlagh McCloskey said in a
\nstatement: “We’re so thrilled to be part of the official Copenhagen Fashion
\nWeek schedule. It was the perfect place to reveal our move to monthly drops
\n– an effort we decided to take to ensure that as a business we can be more
\nagile and produce in an even more considered and sustainable way. <\/p>\n

“Scandinavian women and their style to us is completely empowered and
\nelegant – we couldn’t wish for more perfect group of women than those who
\nfeatured to take part in our digital showcase film to unveil our upcoming
\npieces.” <\/p>\n

There have been many discussion around the current fashion calendar,
\namplified with the current coronavirus crisis, and Rixo isn’t the first to
\nsuggest a new way of doing things going forward. The British label, a firm
\nfavourite on the London Fashion Week schedule has already experimented with
\ncapsule see-now-buy-now collections, alongside larger collection drops. <\/p>\n

The brand explained that the success from those see-now-buy-now
\ncollections meant it made sense to move to a monthly drop model where they
\ncould better edit and time the drop of new products. <\/p>\n

This doesn’t mean that Rixo will not present at another fashion week,
\ninstead, the brand announced that it will show in their usual London
\nFashion Week slot come September, where they will unveil their March 2021
\nmonthly drop. <\/p>\n

All pieces shown in Rixo’s Copenhagen Fashion Week film will be stocked
\nonline and in-store with Rixo and global wholesale partners, including
\nNet-a-porter, Harrods, Selfridges, Galeries Lafayette and Moda Operandi,
\nfrom January 2021. Prices range from 85 pounds for the Abby shirt to 355
\npounds for the Marlow knit dress. <\/p>\n

\n

Images: courtesy of Rixo <\/p>\n<\/p>\n

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Click:kilograms to pounds London-based fashion label Rixo has unveiled that it is moving away from the traditional fashion calendar to produce seasonal collections and will instead move to a drop model format. Rixo stated that going forward it would choose to deliver pieces by monthly drops in an effort “to drive even more timely, conscious … <\/p>\n

Read more “Rixo moves to monthly drop model”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9514","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/9514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9514"}],"version-history":[{"count":1,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/9514\/revisions"}],"predecessor-version":[{"id":15195,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/9514\/revisions\/15195"}],"wp:attachment":[{"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}