{"id":9525,"date":"2020-08-18T12:00:24","date_gmt":"2020-08-18T12:00:24","guid":{"rendered":"https:\/\/www.incirliseviye.com\/?p=9525"},"modified":"2020-08-18T12:00:24","modified_gmt":"2020-08-18T12:00:24","slug":"copenhagen-fashion-week-lacked-the-influencer-buzz","status":"publish","type":"post","link":"https:\/\/onhee.com\/?p=9525","title":{"rendered":"Copenhagen Fashion Week lacked the influencer buzz"},"content":{"rendered":"<\/p>\n

Copenhagen Fashion Week really put itself on the fashion map with its
\nScandi-cool brands, sustainable credentials, as well as its ability to
\nattract all the streetstyle influencers, however, in the wake of the
\ncoronavirus pandemic, with travel bans and social-distanced showcases it
\nseems influencers stayed away, and so did their much-needed social media
\nengagement. <\/p>\n

This August, Traackr, an influencer marketing and management platform,
\ntracked 159 influencers, who mentioned Copenhagen Fashion Week 349 times,
\nwith an engagement rate of 1.44 percent, according to data from the company
\nfrom August 1 to 12. <\/p>\n

Compared to Copenhagen Fashion Week in January 2020, there were 55
\npercent fewer activated influencers and 73 percent fewer influencer
\ngenerated posts, resulting in 87 percent less engagement. <\/p>\n

Commenting on the drop in social engagement, Evy Lyons, vice president
\nof marketing at Traackr said over e-mail to FashionUnited: “Covid-19 has
\nfurther heightened the fashion industry’s challenges, which have been
\nbrewing for some time. The concept of biannual fashion shows and releasing
\ncollections only twice per year has been considered anachronistic for some
\ntime now. <\/p>\n

Click Here: Fjallraven Kanken Art Spring Landscape Backpacks<\/a><\/p>\n

“It’s evident in the data that fewer influencers are engaging in CPHFW
\nand audiences are similarly not as interested.” <\/p>\n

Ganni most talked about brand at Copenhagen Fashion Week<\/h2>\n

The most talked about brand in the lead up to the event and during
\nCopenhagen Fashion Week was Ganni, added Traackr. The brand, which hosted
\nan exhibition-by-appointment showcase instead of a catwalk show, received
\n208 posts and 156,000 engagements from 120 activated influencers. <\/p>\n

Other top performers included Saks Potts, which had the highest
\nengagement rate of 4 percent, which Traackr explained indicates “very
\nstrong content efficiency” and Baum Und Pferdgarten, who had the highest
\ninfluencer advocacy of 2.9 percent (posts\/influencer) and overall had 77
\nposts by 27 influencers. <\/p>\n

Lyons, added: “One trend we’ll see more of are brands partnering with
\ninfluencers for their upcoming drops or launches, offering more flexibility
\nand styling options for consumers, ultimately breathing new life into how
\ndesigners will get in front of their customers. <\/p>\n

“Because Covid has been an accelerant in so many ways, it’s forced the
\nrigid fashion industry to take part in revamping its approach, and Fashion
\nWeek will be no different.” <\/p>\n

Image: courtesy of Ganni <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Copenhagen Fashion Week really put itself on the fashion map with its Scandi-cool brands, sustainable credentials, as well as its ability to attract all the streetstyle influencers, however, in the wake of the coronavirus pandemic, with travel bans and social-distanced showcases it seems influencers stayed away, and so did their much-needed social media engagement. This … <\/p>\n

Read more “Copenhagen Fashion Week lacked the influencer buzz”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9525","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/9525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9525"}],"version-history":[{"count":0,"href":"https:\/\/onhee.com\/index.php?rest_route=\/wp\/v2\/posts\/9525\/revisions"}],"wp:attachment":[{"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onhee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}