British luxury label Burberry has taken its first foray into face mask
\nfashion with the launch of a designer 90 pound reusable face covering.<\/p>\n
The masks, available exclusively online, are made using excess fabric
\nand come in the brand’s iconic vintage check design in either archive beige
\nor pale blue, with additional styles to be launched in Autumn. Two sizes
\nare available: S\/M and M\/L. Though the masks are not yet available to
\npurchase, the label said they are “coming soon”.<\/p>\n
The reusable masks, which are made in Italy, also provide particle
\nfiltration efficiency (PFE) and are enhanced with antimicrobial technology
\nwhich protects the product from microbes and germs. The outer and inner
\nlining are made from 100 percent cotton and the filling from 100 percent
\npolyester. Each mask also comes with its own matching travel pouch, which
\nis also treated with antimicrobial technology.<\/p>\n
Twenty percent of each sale will go towards the Burberry Foundation
\nCovid-19 Community Fund, operated by The Burberry Foundation, to help
\ncommunities affected by the pandemic as well as those working on the
\nfrontline. Established in April, the fund has so far donated 160,000 pieces
\nof personal protective equipment (PPE) gear, and has helped relief efforts
\nin Asia, Europe, the Americas and Africa.<\/p>\n
Many brands and retailers have launched their own since the outbreak of the pandemic, though the luxury
\nindustry has been noticeably hesitant to jump on the trend, perhaps due to
\nconcerns that doing so could be interpreted as a move to profit on the
\ncrisis.<\/p>\n
But as the world continues to battle the pandemic and a return to
\nnormality seems an increasingly vague concept, it’s likely that more
\nluxury labels will follow suits and begin producing their own high-end facewear.<\/p>\n
Photo credit: Burberry <\/p>\n<\/p>\n