In an effort to make its selection more inclusive to all customers,
\nBHLDN has announced an extension of its size offerings. The
\nAnthropologie-owned bridal label will now include sizes up to 26W
\nthrough its new Plus category.<\/p>\n
BHDLN Plus has launched on the brand’s website and through ten
\nstore locations, with 30 bridal gowns and 20 bridesmaid dresses
\navailable in sizes 0 to 26W. The styles feature the brand’s signature
\nelements including innovative designs, romantic details and thoughtful
\ncraftsmanship.<\/p>\n
“Getting the fit right for brides was our number one priority,”
\ngeneral merchandise manager Lori Conley said in a statement. “Before
\ngoing into production, each BHLDN Plus gown is fitted in-house on a
\ntrue plus-size fit model, who can move, sit, stand, and spin in the
\ndress to tell us what she likes and doesn’t like. This way, we ensure
\na perfect fit for every BHLDN bride.”<\/p>\n
Conley added, “We want our brides and their bridal parties to feel
\nbeautiful and confident, which starts with a shopping experience that
\nexceeds expectations. Every neckline, sleeve shape, waist drop, and
\ndetail in the collection was designed with the Plus customer in
\nmind.”<\/p>\n
Image: BHLDN<\/p>\n<\/p>\n