JCPenney has announced the launch of a new private label brand,
shortly after the retailer was .
Called Stylus, JCPenney’s new apparel brand is described as
“styleisure,” designed to comfortably elevate everyday style. The
department store chain said in a press release that styleisure is
different from athleisure as it brings comfort into styles fit for
multifaceted daily lives, allowing for a solution that reaches beyond
activewear.
“We began developing the concept of our styleisure line, which is
exclusive to JCPenney, nearly a year ago to fill this unmet need as
customers dress for their day,” Michelle Wlazlo, EVP, chief
merchandising officer, of JCPenney, commented. “The Stylus collection
is a curated array of neutrals that make it easy to layer and swap
pieces for a virtually endless combination of looks, representing true
modern comfort and style.”
Stylus features womenswear including cardigans, easy pants,
jumpsuits and T-shirts, all designed to mix and match seamlessly for
versatility and comfort. All pieces are created using ultra-soft
fabrics for unrestricted movement and a relaxed fit.
The brand’s assortment ranges in size from XS to 3X, with pricing
between 26 and 89 dollars.
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