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“The lighter, honey blonde color is a softer look on the First Lady,” he added of the hue. Indeed, the rich warm undertones have a certain suburban approachability about them, what Amy Larocca described in a 2017 piece for The Cut on the politics of blondness as “less blonde as sexy and more blonde as safe.”
“This blonde is a reminder, perhaps, of what many Americans feel is truly at stake in a newly global world,” she wrote.
With Melania’s approval ratings plummeting 11 percent between October, when she had a 54 percent approval, to now, with just 43 percent approval, the move may be interpreted as an attempt to connect with those loyal Trump supporters who find comfort in the Megyn Kelly clones that pepper conservative television. (Trump peaked at 57 percent approval in May, just weeks before she “disappeared” for more than a month.)
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Twitter, too, weighed in on the new look, with some (more hilarious) takes on the fresh color:
Her White House foil, First Daughter Ivanka Trump, has also been experimenting with her level of blondeness — though to a different effect.
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Rather than a warm, honey blonde, Ivanka’s gone in the platinum direction — and the cool tone and the pin straight style sends a message of power, control, and possible political ambition. Thus, the two women serve to create a balance in the White House — Ivanka as the (relatively) cool headed leader in the West Wing, and Melania as the warm, safe, and now familiarly blonde presence in the East Wing.
A first lady has never, in the past, made such a drastic change (Michelle Obama cut bangs during her tenure, but that was minor compared to this). But then again, Melania has never followed in the footsteps of past first ladies.
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