Binge-watching content is something that we as a generation take extremely seriously and we generally rely on our phones to consume said content. No matter what the streaming platform it is, people are hooked to their screens. This love for short-format movies and shows is what has led to newer and more innovative platforms to come out with the most interesting concepts to reach out to the digital viewers.
Vigo is one platform that is taking short-video content innovation to another level. It is an engaging platform for the next generation of storytellers and connects with like-minded users sharing similar interests and they recently launched their first vertical web-series titled Pyaar Tera Superstar.
The series is in line with Vigo Video’s ongoing mission to showcase “real people and their real stories”, promoting Indian talent and showcase their inspirational journeys.
It traces Divyanka’s journey from an ordinary girl to that of a digital superstar because of her versatile talent and creative videos on Vigo. Divyanka, who resides in Delhi, started her journey on the Vigo Video app as a fashion and beauty creator.
Gaurav Lulla, Co-Founder, Loose Cannons, who has also directed this series said, “New age storytelling is evolving every day. This series has been created keeping in mind that a majority of audiences use their smartphones to consume content. It is a first-of-its-kind narrative fiction storytelling in the vertical format. We are very excited to share this with everyone and excited to partner with Vigo Video to create a great story with this format.”
The web series, which is shot in a vertical format to resonate better with smartphone users released on Vigo Video on September 3, 2019. The episodes are only 2 mins long, keeping it short and interactive and the first one has already gotten the audiences hooked.
You can check out the episodes here:
Episode 1. https://www.vigovideo.net/hotsoon/s/iwki3Q1dk18/
Episode 2. https://www.vigovideo.net/hotsoon/s/NcyKvPrVl18/
Episode 3. https://www.vigovideo.net/hotsoon/s/yOPlo1PNn18/
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