British fashion and lifestyle brand Joules is to style holiday cottages
across the UK as part of new partnership with online holiday booking
company holidaycottages.co.uk.
Joules will add its “signature style” across 20 properties across the
UK, featuring the retailer’s bedding, cushions, crockery and kitchen
textiles, as well as sofas from its collaboration with DFS. The first
holiday cottage is set to launch at the end of March.
Tom Joule, founder and chief brand officer at Joules, said in a
statement: “We’re extremely excited to have collaborated with
holidaycottages.co.uk. They’re the perfect partner which, like Joules, is
focused on celebrating the great British countryside or coastline and
enjoying time together.
“This partnership sees us curating a Joules collection of 20 properties,
each of which will receive a Joules update. Look out for our special
touches such as eye-catching sofas, bright bedding and even dog beds to
help make your stay even more memorable.’’
James Starkey, marketing director at holidaycottages.co.uk, added: “This
collection blends two excellent British brands, both of which value style
and quality. It showcases just a handful of our beautiful holiday homes,
and we know our customers are going to enjoy discovering how Joules has put
their unique stamp on them.”
The collaboration comes as part of Joules’ 30th birthday celebrations
this year, which includes an online photography competition throughout
2019, focused around ‘Making Memories’.
Joules operates 123 stores in the UK and Ireland, as well as having a
well-established wholesale business with over 2,000 stockists worldwide,
including John Lewis and Nordstrom. The brand is also available in the US,
Germany, France and other European markets.
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Holidaycottages.co.uk is part of The Travel Chapter and has a portfolio
of more than 5,000 handpicked properties to rent across England, Scotland
and Wales.
Photos courtesy of Joules