With a champagne reception held at the Moët Room designed by enfant terrible Gareth Pugh on Sunday 13th, London Fashion Week’s mayhem officially started. This season promises to welcome over 1100 international press and buyers, here to see London’s fashion designers and discover more future international stars.
With over 50 designers on the official show schedule and another 200 designers in the exhibition, London leads the way in diversity for design and emerging design talent. Known for supplying talent to the world and developing world-class businesses, international audiences descend on London to see what and who is hot for SS09.
Buyers are arriving from over 40 different countries, and consist of the traditional key markets such as the USA, Italy and France and are the key emerging buying powers such as Russia, the Middle East and South Korea.
Attending department stores with substantial budgets and buying power, include Barneys and Bloomingdales from the USA, Isetan and Takashimaya from Japan, Galeries Lafayette, and Printemps from France, La Rinascente from Italy and many more. Independent Boutiques are represented from the likes of Colette and Maria Luisa in Paris, Alan Bilzerian from Boston, Dieci Corso Como from Milan, Day and Night in St Petersburg, Villa Moda in the Middle East and Boutique 1 in Dubai.
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Hilary Riva, Chief Executive, British Fashion Council commented “This is one of our strongest international attendances in several years and sees several buyers attending for the first time. We have one of London’s most exciting crops of emerging designer businesses which draw international audiences who feel it is imperative to see first hand their collections and compete to sell them in leading stores worldwide”.
Image: Gareth Pugh AW08