Cat Footwear has tapped more than fifty sellers on online marketplace
Depop to launch the brands new ‘Raider Sport’ trainer.
The footwear brand has worked directly with each Depop seller to curate
content for each feed that aligns with each individual sellers overall
aesthetic, as it looks to engage directly with consumers and highlight the
‘Raider Sport’ which comes in various colourways.
The fifty sellers were all selected by the brand and include some of
Depop’s most notorious personalities alongside sneaker focused resellers,
and collectors who the brand states “all championing Cat Footwear’s spirit
of originality”.
“We have always worked closely with a range of creatives and communities
in our work with the Re-powered collection, so collaborating with Depop
sellers felt like the next outlet to explore with our consumers,” explained
Gemma Little, Cat Footwear’s international brand marketing manager in a
statement. “The beauty of Depop is that it is such a social marketplace,
and really celebrates originality. We wanted to launch our new silhouette
straight into the captive audience of sellers that make up the creative
Depop community, so that these consumers would experience the product
first.”
Cat Footwear launches ‘Raider Sport’ sneaker on online marketplace,
Depop
This marks the first sneaker launch of its kind, utilising Depop, which
boasts more than 15 million users globally, as Cat Footwear looks to own
the space as an active social platform like other brands have done with
Instagram and TikTok.
The ‘Raider Sport’ product, billed as a “progressive, futuristic take on
a sneaker design that truly embodies the Cat DNA”, will be launched across
each Depop profile ahead of it hitting shelves in stores and online, as the
brand looks to utilise an innovative approach to cultural marketing and
product drops.
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There are eight colourways for the new unisex ‘Raider Sport’ trainer
including pink, yellow, black, and white variations. Each pair is priced at
90 pounds.
The Depop launch is an experimental product and social launch for Cat
Footwear, and as a result, the brand are keen to give back in order to
continue to grow communities of creativity. Cat Footwear will donate all
money raised from the activation via the sales on Depop to the Youth Urban
Art Foundation, a charity committed to helping vulnerable and disadvantaged
young people fulfil their potential by engaging them with music and other
arts.
The partnership also comes as an extension to the Cat Footwear ‘Build
For Better’ initiative.
Images: courtesy of Cat Footwear.