Online retailer Very.co.uk, part of The Very Group, has launched a new
feature on its website that helps customers choose the right size and fit.
The move is part of the e-tailer’s commitment to embrace size diversity
and will allow customers to see how items will fit by using real-life
female models of UK size 8, 14 and 18.
The new feature will be available initially on the Very.co.uk website,
however, The Very Group added that it is planning to launch on the mobile
app before the end of this year, as the feature supports the brand’s focus
on using technology to promote size diversity and improve customer
experience.
In a statement, the online retailer stated that it hopes that the move
will remove the need for customers to order items in multiple sizes, which
it notes will also reduce the environmental and commercial impact of
returns.
Very.co.uk using real life models of UK sizes 8,14 and 18 to embrace
size diversity
The feature will launch across more than 80 Nike and Adidas product
lines, as the online retail group is one of the largest online sellers of
sportswear in the UK, with Very.co.uk’s sportswear sales almost tripling in
the last five years.
The retail group adds that starting with sportswear makes sense as the
combined Nike and Adidas sales via Very.co.uk has increased by more than
200 percent during that period.
Sam Perkins, managing director, retail, at The Very Group, said: “We
sell a broad range of sizes across our sportswear and fashion ranges and
want to do more to both embrace size diversity and give customers
confidence in choosing the right size and fit, which they’ve told us loud
and clear is a top priority.
“With the support of two of our biggest sportswear brand partners, the
launch of our new feature is an important step forwards in delivering this
aim.”
For now, the feature is only for Nike and Adidas products, but Very said
that it is “exploring options” for scaling up the feature to roll it out
across all sportswear and fashion brands.
The move follows ,
developed in partnership with Israeli AR company Zeekit to offer customers
a simulated view of a product in different sizes and on different body
types, while the to showcase its dresses in what it called a more “real”
approach than using AR technology.
The Very Group, previously known as Shop Direct, is the UK’s largest
integrated pureplay digital retailer and financial services provider, with
annual sales of 2 billion pounds. Its retail brands include Very.co.uk,
Littlewoods.com and LittlewoodsIreland.ie.
Image: courtesy of Very.co.uk
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