The Council of Fashion Designers of America (CFDA) and Vogue have
launched a relief fund for people in the US fashion community who have been
impacted by the Covid-19 pandemic.
The initiative, called A Common Thread, looks to raise awareness around
the growing global crisis and builds on the CFDA/Vogue Fashion Fund which
was originally established in response to the 9/11 terrorist attack.
The initiative will also see the launch of a video series under the same
name which will shine a spotlight on designers and other fashion
professionals and tell the stories of how they have been affected, how they
are coping, and their plans moving forward in light of the pandemic.
People can donate to the cause via text or online.
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Vogue editor-in-chief Anne Wintour wrote: “One of the worst feelings a
crisis like this one can inspire is helplessness. And there is so much help
that is needed, especially as small businesses and workers across this
country suffer devastating economic consequences. Among those already
affected are those in the fashion community, from designers to their
employees and retail workers up and down the economic scale.
“There are inspiring stories of designers making masks and medical
supplies, but I have also been hearing from those who fear they won’t make
payroll, or who have seen orders returned, their stores closed, who fear
their businesses and their livelihoods may not survive what we’re going
through. And all of us at Vogue—together with the Council of Fashion
Designers of America – are determined to help.
“There is not a simple fix for our industry, I know. The challenges we
face are profound. But this fund, I hope, is a step in the right direction,
and I’m looking forward to telling you more about it in the days and weeks
to come.”
Photo courtesy of CFDA