John Lewis has launched a number of virtual services, including a
virtual styling assistant, to meet the needs of consumers during
lockdown.
Customers will be able to book free one-to-one video appointments with
personal stylists from the John Lewis Style Studios who will help them find
outfits and streamline their wardrobes.
The appointments can be booked via the John Lewis Instagram account of
the stylist, who will then follow up with a personalised email detailing
all that was discussed. The stylists will also host style Q&As via their
Instagram accounts and share useful and inspirational content.
The initial launch will also see free virtual home and nursery
appointments, where customers can receive the same expertise in those
respective categories.
At the end of April, John Lewis will expand the services to include
“inspirational talks” and learning sessions.
Peter Cross, director of customer experience at John Lewis, said in a
statement: “We are a diverse, resilient and strong business, and are
wholeheartedly committed to supporting the wellbeing of our customers at
this time. Through the power of technology, we have carefully curated these
free one-to-one virtual appointments to reflect the needs of the nation
during this national crisis.
“We have gathered our experts from across the country to offer these
services initially across nursery, home and styling, with future plans to
extend our services across nutritional advice, wine tastings, and tech
support to name a few.”
Photo credit: John Lewis