StockX and Reese Cooper are sharing a behind-the-scenes look at how his
womenswear and menswear collections came together in a collaborative
documentary.
The 30-minute film, ‘We’re Not Particularly Talented, We Just Try Hard’
offers unprecedented access to 2019 CFDA/Vogue Fashion Fund nominee Cooper
and his inner circle and creative process, as well as sharing his debut
womenswear presentation during New York Fashion Week and as his decision to
go ahead with a catwalk show at Paris Fashion Week despite not making the
official schedule.
On being in the fashion industry, Cooper, who has no formal fashion
design training, states in the film: “There’s no glamorous, easy side of
this, I’m self-funded and don’t have parents in fashion, if you want to do
this, you are really in it.”
Viewers will see Cooper discussing his creative journey from his studio
in Los Angeles, where he gets his fabrics, the dye house where he creates
his denim, and how he produces his designs with an intimate look at the
creative team around the designer. As well as how an NYFW women’s
presentation came together in September 2019, followed by the run-up to his
men’s catwalk show during PFW in January 2020, from model castings and
fittings to the show production, as well as the chaotic scenes on the day
of the runway show.
Cooper also shares his disappointment on not being on the schedule for
Paris Fashion Week Men’s: “I think it is a weird game they play to see how
you face rejection, like can you still do it without our help, and how
willing are you to be part of this organisation in Paris.
“I’m sure people’s perception of having a fashion brand and being a
designer are super glamorous – no, it is super hard.
“Doing a runway show during Paris Fashion Week is everything, it is the
biggest platform and stage a designer can be on, this is what I’ve wanted
to do since before I can remember.”
Reese Cooper shares his creative process in run-up to NYFW and PFW in
new documentary
Cooper first collaborated with StockX as part of the brand’s influencer
programme, and the fashion stock market states that “as the designer grew,
so did their relationship,” which led to them supporting him during NYFW
and PFW.
“When we were first getting to know Reese, his unique talent was very
apparent,” said Tom Woodger, vice president of cultural marketing at
StockX. “It became clear through our continued partnership that we had
tapped into a new generation of artist who is able to tell a bigger and
more impactful story through his work. We’re thrilled that we were able to
share an intimate look at that story with viewers.”
On working with StockX, Atlanta-born and London-raised Cooper added:
“This project during such a formative time in my career has been a pivotal
experience. I’m excited to share a glimpse into what it takes to be at the
helm of an emerging brand trying to make a name for myself in the
industry.”
As part of the documentary release, Cooper will make his NYFW ‘team
shirt’ available exclusively on StockX, where interested buyers can place
Bids on the T-shirt on StockX.com. This exclusive collector’s item, worn by
Cooper himself in the documentary, has the title of the film ‘We’re Not
Particularly Talented, We Just Try Hard’ emblazoned on the back.
Cooper’s fast-growing eponymous label has been called the heritage brand
of the future, as it is a fashion brand that he claims documents his
“exploration and experiences”. In the few years since his namesake label’s
inception, he has gained editorial acclaim, as well as attracting big-name
stockists including Mr. Porter online, Selfridges and Harrods in London, as
well as Printemps in Paris. His designs have also been worn by the likes of
Bella Hadid, Travis Scott, and Todd Gurley.
Images: courtesy of StockX