Los Angeles-based fashion brand Anine Bing is launching a
limited-edition sweatshirt to benefit Every Mother Counts as part of its
Women’s Empowerment campaign to “empower, uplift and inspire” other
women.
Launching on May 19, the limited-edition Ramona sweatshirt in white
features a bold graphic stating ‘I am powerful, kind, confident, beautiful,
strong, capable, grateful, I am me’ down the front.
The statement has been designed to encourage women to be true to
themselves, while also spreading love and kindness, explains Anine Bing in
a statement.
The sweatshirt will be available for women in sizes XS-L for 149 pounds
/ 169 US dollars, as well as in kids sizes 2-8 for 49 pounds / US dollars.
A portion of proceeds from every limited-edition sweatshirt sold will
benefit Every Mother Counts, a nonprofit organisation dedicated to making
pregnancy and childbirth safe for every mother, everywhere.
The Anine Bing fashion brand was founded in 2012 by Anine Bing, chief
creative officer, and Nicolai Bing, chief executive officer, inspired by
Scandinavian simplicity and Americana detailing focusing on everyday
wardrobe-essentials and investment pieces. It is sold in more than 350
retailers globally and has its own retail stores in major cities worldwide
including Los Angeles, New York, San Francisco, Miami, Paris, London,
Barcelona, Madrid, Sydney, Hamburg and Berlin.
Image: courtesy of Anine Bing