Cath Kidston has become the latest fashion brand to bring its
collections to the world of Animal Crossing: New Horizons.
The British fashion and lifestyle label has made a selection of its
vintage chic designs across fashion and furnishing available on Nintendo’s
popular social simulation game. The prints are available to download via a
QR code and come in three styles: Button Rose, Strawberry Gingham, and
Wheels and Wings Cadet.
Animal Crossing took the gaming world by storm during lockdown and
quickly found itself on the radar of the fashion world. In particular, the
customisable clothing design feature saw creative gamers making digital
versions of their favourite designer outfits and eventually saw big-name
brands like Valentino and Marc Jacobs launching digital versions of their
collections.
In April, Baring Private Equity Asia acquired Cath Kidston’s online,
franchise and wholesale businesses and announced it would transform the
company into a “brand-first, digital-led” retailer.