Fashion brands turn to face masks for charity drives

For many years the humble T-shirt was a brand or retailer’s go-to when
doing a charity campaign, it was the perfect plain canvas to emblazon with
slogans and prints to raise vital funds, in the era of the coronavirus
pandemic, brands have turned to making face masks, to stop the spread as
well as make charity donations.

With new Government legislation coming in to effect today, July 24, in
England, making it in shops,
supermarkets and shopping centres, as well as on public transport,
following similar regulations that have been running in , FashionUnited has
rounded-up the best brand and retailer’s selling face masks for good
causes.

British designers launch face masks for charity

British fashion designer brands Raeburn, Mulberry, Liam Hodges, Julien
Macdonald, Halpern and Rixo, have collaborated with the British Fashion
Council on their campaign to raise money for charity.

The campaign hopes to raise 1 million pounds to be split between three
different charities, NHS Charities Together Covid-19 Urgent Appeal, Wings
of Hope Children’s Charity, and the BFC Foundation Fashion Fund, which will
support the next round of funding to give back to British designer
businesses.

The reusable fabric face masks have been launched in collaboration with
ethical supply chain specialists Bags of Ethics, and are sold in packs of
three with two protective pouches for 15 pounds.

Caroline Rush, chief executive of the British Fashion Council, said:
“Fashion is a unifying force and now, more than ever, it is essential that
we collaborate and come together to support each other through difficult
times. Our ambition is to contribute to the fight against Covid-19, while
protecting vital PPE supplies reserved for the NHS. Through this project,
we will not only celebrate British designers but also champion
sustainability in a time of crisis.”

Images: courtesy of the British Fashion Council

Maskey launches face mask vending machines

Maskey, the brainchild of former The Apprentice contestant Adam Freeman,
has launched the UK’s first vending machines offering face masks at key
locations across the UK including at shopping centres in London,
Buckinghamshire, Essex and Scotland, as well as outside Hamleys’ flagship
store on Regent Street and Carnaby Street in London.

The company, which launched in May, has scaled up production levels by
10 times in recent weeks and massively expanded its range of colours,
designs and patterns, and is expected to install its 50th mask vending
machine by the end of July.

The vending machine has a built-in card reader so that the customer just
has to select the mask they want and use a contactless payment method such
as their debit card or mobile phone to buy it.

The masks in the vending machine start at 6 pounds for adults and 5
pounds for children and are all made in London. 10 percent of the profit
from each sale will be donated to the charity Lenderhand, which is
currently supporting the NHS along with individuals and families in need
during this crisis.

Image: courtesy of Maskey

Celtic and Co. creates face mask to raise funds for local food bank

Luxury British brand Celtic and Co. has launched a sustainable knitted
face mask that has been treated with an anti-microbial solution which they
state is effective against Covid-19 and will last for up to 30 washes.

The seamless design has been made from a stretchy material that is
repellent of fluid making them extremely comfortable to wear for extended
periods.

All profits from the grey knitted face masks, which are being sold in
packs of 2 for 26 pounds, will be donated to local Newquay Foodbank, an
independent community organisation that has donated over 1500 parcels to
those in need over the last year.

Image: courtesy of Celtic and Co.

Hush launches face masks to support NHS Covid-19 appeal

Womenswear brand , featuring
classic Hush prints, a leopard print and a black and white start print, in
partnership with NHS Charities Together, which will provide funds for its
Covid-19 appeal.

Each mask is double-layered made from 100 percent cotton, machine
washable and contain a filter insert pocket. They are priced at 10 pounds
each, and for each piece sold 5 pounds will go directly to the NHS
Charities Together urgent Covid-19 appeal.

Mandy Watkins, founder and creative director of Hush, said: “We are
incredibly proud to be partnering with NHS Charities Together on this
initiative. Through the proceeds raised from our reusable face masks, we
hope this will enable the charity to continue the amazing work they do
supporting NHS staff, volunteers and patients that have been affected by
the Covid-19 pandemic across the UK.”

Images: courtesy of Hush

MaskClub launches in the UK with donations going to the NHS

MaskClub, a new company from Trevco, one of the top licensees in the
world is producing double-ply face masks, hand-printed, handmade and
hand-sewn in Europe featuring designs from brands like Warner Bros., Care
Bears and Sesame Street.

Following the success of its launch in the US, MaskClub will donate 10
percent of sales to front line workers in each country a mask is sold, in
the UK, this donation will go to the NHS Charities Together.

doesn’t just sell individual masks,
the brand has also become the first company to offer a mask subscription
model, where customers will receive a new mask every month from their
favourite brand. Subscriptions are 9.99 pounds a month, meaning almost 30
percent off single mask purchases at 13.99 pounds.

Image: courtesy of MaskClub

Brora launches face masks in Liberty prints for charity

Brora has been working with one of its Portuguese factories to create
cotton face masks using recognisable Library floral prints. The
double-layer cotton masks, feature one layer of non-woven TNT fabric, an
adjustable nose clip and elastic ear straps.

The fashion brand has already raised more 100,000 pounds for the NHS
Charities Together and has now decided that 10 pounds from ever mask sold
will be donated to other charities supporting those affected by Covid-19.
The rest of the 19-pound price tag it states covers VAT, fabric, lining,
sewing and transport.

Image: Brora Website

Scotch and Soda raising money for The Hunger Project

Fashion brand Scotch and Soda has created a reusable black face mask,
priced 9.95 pounds featuring a replaceable nano-filter that should be
removed after each use and a protective bag. The mask is made from
breathable, double-layered quality cotton and has a metal nose wire to
secure the mask.

20 percent of gross sales from this mask go to The Hunger Project, a
global, non-profit, strategic organisation committed to the sustainable end
of world hunger.

Image: courtesy of Scotch and Soda

Claire Mischevani launches couture-style face masks

Designer to the Royals, Claire Mischevani has launched a collection of
face masks using her couture fabrics to create beautiful and unique face
coverings. There are currently 30 different designs, ranging from floral
designs to masks with embellishments and feathers, as well as masks
designed for brides featuring crystal, lace and beading.

Prices range from 19.95 pounds for a simple forest green face mask to
199.95 pounds for a couture bridal face-covering featuring ivory crystals.

For each face mask purchase Claire Mischevani is donating 10 percent of
the profits to the NET (National Emergency Trust).

Images: Claire Mischevani website

Ted Baker launches face masks using surplus cotton

Ted Baker has launched a collection of reusable face coverings for
adults using the messaging ‘Please Stay Safe But Don’t Be Ordinary’ as part
of its wider response to the coronavirus pandemic which has included the
launch of , where 100 percent of profits from
each collection go to a rotation of community-based charities.

The face masks are made from two breathable layers of 100 percent cotton
and machine-washable fabric with elasticated ear straps produced using
surplus cottons from previous Ted Baker collections, helping to divert
stock fabric from going to landfill. A variety of reversible print
combinations are available including colourful geometric patterns and
signature floral designs.

The masks will be available to purchase in Ted Baker stores and online
in the UK, Europe and North America and will retail for 10 pounds (12
euros/15 US dollars).

Images: courtesy of Ted Baker

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