Online search platform Stylight has released a sportswear report
detailing which styles and products were trending this year.
The platform registered a 55 percent increase in clicks on sportswear
compared to 2019. Due to Covid-19, there was a 300 percent spike in yoga,
as people in lockdown looked at the activity for its stress relief and
health benefits. Running showed a 41 percent increase and hiking showed an
18 percent increase.
Return of the retro trends
There has been a 236 percent increase in clicks for retro athleisure
due to its bright hues, flashy logos and the rise of 90s staple sportswear
brands like Champion, Ellesse and Filapeated.
The colour “Tangerine Tango”, named by Pantone, is as joyful sounding
as it looks; the shade can be seen everywhere in athleisure right now from
leggings, sports bras and logo detailing. Stylight witnessed a 435 percent
increase for bright tangerine sportswear in 2020.
Tie dye, with a 1,000 percent increase in clicks, is a clear favourite
for 2020. The style beloved by Generation Z has taken over fashion and
sportswear looks.
2020 saw an increase of 619 percent when it comes to cropped training
jackets, the light-weight style is perfect for the summer with brands from
high-performance to urban-wear bringing their take on the trend.
Most popular running shoes
When it comes to running shoes, Stylight’s users prefer models with
specific designs to meet their needs and are willing to invest: the average
price of their top 150 running shoes is 109 dollars.
The most popular being the Asics’ models: the unisex Contend 6 GS is
the most popular which is perfect for beginners, followed by the Gel-Sonoma
4 GTX designed for users in difficult terrains and mountain trails. In
third is Puma’s Speed 300 Racer, specially designed for high intensity
running.
Top clicked sports bras
Having the right sports bra is just as important as wearing the correct
shoes when playing sports. Depending on the workout, users require certain
types of products. For yoga, a consumer would opt for high comfort.
However, for a high intensity workout, a running bra with support functions
would be the best option.
The number one clicked bra is a multi-sport bra by UK brand
Shock-Absorber, followed by a low-support sports bra by Nike, the Indy Logo
bra. The third most popular being the on-trend Nobu Energy bra by
sportswear brand, Koral.
The data in this report is based on the analysis of the purchasing
behaviour of Stylight’s 12 million monthly users across its international
platforms. The time frame selected for the analysis was from 1 January,
2020 to 21 July, 2020, and then compared to the same time period in
2019.
Photo credit: Asics Facebook