British luxury label Burberry has taken its first foray into face mask
fashion with the launch of a designer 90 pound reusable face covering.
The masks, available exclusively online, are made using excess fabric
and come in the brand’s iconic vintage check design in either archive beige
or pale blue, with additional styles to be launched in Autumn. Two sizes
are available: S/M and M/L. Though the masks are not yet available to
purchase, the label said they are “coming soon”.
Luxury face masks with antimicrobial technology
The reusable masks, which are made in Italy, also provide particle
filtration efficiency (PFE) and are enhanced with antimicrobial technology
which protects the product from microbes and germs. The outer and inner
lining are made from 100 percent cotton and the filling from 100 percent
polyester. Each mask also comes with its own matching travel pouch, which
is also treated with antimicrobial technology.
Twenty percent of each sale will go towards the Burberry Foundation
Covid-19 Community Fund, operated by The Burberry Foundation, to help
communities affected by the pandemic as well as those working on the
frontline. Established in April, the fund has so far donated 160,000 pieces
of personal protective equipment (PPE) gear, and has helped relief efforts
in Asia, Europe, the Americas and Africa.
Many brands and retailers have launched their own since the outbreak of the pandemic, though the luxury
industry has been noticeably hesitant to jump on the trend, perhaps due to
concerns that doing so could be interpreted as a move to profit on the
crisis.
But as the world continues to battle the pandemic and a return to
normality seems an increasingly vague concept, it’s likely that more
luxury labels will follow suits and begin producing their own high-end facewear.
Photo credit: Burberry
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