Billionaire businessman and former New York City Mayor Michael Bloomberg on Sunday officially announced he is entering the 2020 Democratic presidential primary, launching a $30 million ad blitz in which he presents himself as “jobs creator” and a “middle class kid who made good.”
“Mike Bloomberg started as a middle class kid who had to work his way through college, then built a business from a single room to a global entity,” states the narrator of an ad Bloomberg tweeted Sunday morning.
Bloomberg, a former Republican whose estimated net worth is over $54 billion, said he believes his “unique set of experiences in business, government, and philanthropy will enable me to win and lead.”
The businessman’s ad does not mention specific policy proposals or rival 2020 Democratic candidates, but the short video does take a thinly veiled swipe at Medicare for All.
“There’s an America waiting to be rebuilt, where everyone without health insurance is guaranteed to get it and everyone who likes theirs can go ahead and keep it,” the ad states, echoing a common insurance industry talking point against single-payer.
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